The art of marketing ethical brands is quickly becoming valuable as consumer demands push companies to reevaluate their processes to be ethically conscious.
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Has your alarm ever gone off on a Monday morning, awakening you...
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In today’s online world, shifting your focus to allow true creativity, and...
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Let’s start by stating the obvious; 2020 can get in the bin....
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The ability to work remotely used to be considered a job perk...
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Did you know that our little human brains process imagery 60,000 times faster than text? As a result of this, visual information is viewed 94 percent more than text-based. This is one of the many reasons why when writing Facebook ads they should contain imagery.
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We live in a world where over 50 percent of us own...
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The work of Marksteen Adamson is intriguing. He is a founding partner of Asha who gained an international reputation for being an inspiring creative strategist and problem solver. Marksteen advises global companies, governments, countries, and charities on brand strategy and brand behaviour.
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Everybody has them, horror clients who are often clueless, annoying, and sometimes even rude. There is plenty of proof that it affects all industries. Everyone strives for customer satisfaction, but sometimes it can be near impossible to please the unpleasable.
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A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.
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