Running paid search in healthcare, finance or technology isn’t the same as running it anywhere else. Compliance constraints, longer buyer journeys and higher scrutiny mean the standard playbook doesn’t apply. We build PPC programmes for enterprise brands in regulated industries across the US, UK and global markets. Where getting it right the first time is the only acceptable outcome.
Regulated
Industry Specialists Healthcare · Finance · Tech · Education
3
Global Offices London · Vancouver · Hong Kong
US & UK
Primary Markets with 20+ countries served
$30M+
Typical Client Profile Enterprise & scaling brands
In most industries, a poorly-written ad wastes budget. In healthcare or financial services, it can violate regulations, damage your brand’s credibility or attract regulatory scrutiny. We understand what compliant paid search looks like in your sector, and we build campaigns that perform within those constraints, not despite them.
Full-funnel paid media management, from search intent to retargeting, built around your sector’s specific compliance requirements and buyer behaviour.
Search, Shopping, Display and Performance Max campaigns managed to enterprise standards. Keyword architecture, match type strategy, Quality Score optimisation, and bid management that balances volume with compliance. Particularly for restricted industries where Google’s own policies limit what can be said and shown.
LinkedIn Ads for B2B enterprise targeting (job title, company size, industry), Meta for consumer healthcare and education campaigns, and YouTube for brand-building in markets where visual trust signals matter. Platform selection is always led by where your buyers actually are, not where it’s easiest to spend budget.
For enterprise buyers with long consideration cycles, remarketing is where paid search earns its keep. We build audience segments that reflect the real buying journey, not just session-based retargeting. We match messaging to where each prospect is in their decision process.
Underutilised by most agencies, Microsoft Ads delivers consistently lower CPCs and a professional demographic that skews older and more senior. This is particularly valuable for B2B healthcare, financial services and enterprise technology clients targeting decision-makers rather than mass audiences.
Audience-led display campaigns across premium publisher networks. Particularly effective for brand awareness in healthcare and finance, where trust signals and contextual adjacency, appearing alongside credible editorial content to carry as much weight as the ad itself.
The conversion rate is determined as much by the landing page as the ad. We audit, recommend, and help build landing pages that convert paid traffic, with particular attention to compliance copy, trust signals and the specific conversion actions that enterprise buyers take.
Each sector brings its own compliance landscape, buyer behaviour and platform restrictions. We don’t apply a generic paid search template. We build for the specifics of your industry.
Healthcare & MedTech PPC
Google's healthcare advertising policies, MHRA and ASA compliance in the UK, FDA guidance in the US, and the clinical credibility requirements that make healthcare paid search one of the most complex channels to manage well. We have a dedicated healthcare PPC practice, including CMR Surgical, AchieveTMS and Dentex Health in our client history.
Technology & SaaS PPC
B2B paid search for enterprise software, SaaS platforms and technology companies. Long buyer journeys, multiple stakeholders and high CPCs mean budget efficiency and attribution accuracy matter more than volume. We build campaigns around the decision-maker's journey, not just keyword demand.
Finance & FinTech PPC
Paid search in financial services carries FCA advertising compliance requirements in the UK and SEC/FINRA oversight in the US. We understand what regulated financial advertising looks like, including risk warnings, fair presentation, and the approval workflows that financial brands require before any ad goes live.
Education & EdTech PPC
Student recruitment campaigns, B2B learning platform lead generation, and institutional marketing for universities. Education PPC spans consumer and enterprise buying behaviour simultaneously, and requires careful audience segmentation to reach the right decision-maker at the right stage.
Running PPC across the US and UK simultaneously isn’t just a matter of translating ads. CPCs, Quality Score benchmarks, policy environments and audience behaviour differ materially between markets. We build separate campaign architectures for each geography, managed from desks around the world.
UNITED STATES
Google Ads US, Microsoft Ads, LinkedIn US. FDA and FTC advertising guidelines for healthcare and finance clients. Our Vancouver team manages US accounts in the correct time zone with market-specific keyword intelligence.
UNITED KINGDOM
Google Ads UK, Microsoft Ads, ASA and MHRA compliance for regulated clients. Our London HQ team manages UK accounts with deep knowledge of the UK paid search landscape and local publisher relationships.
EUROPE & APAC
Campaign management for EU markets (GDPR-compliant audience targeting) and Asia-Pacific via our Hong Kong office. Market-specific platform selection, where Google dominates most markets, but Baidu, Naver and regional DSPs matter in specific geographies.
UNIFIED REPORTING
All markets consolidated into a single dashboard, with per-market breakdowns. One point of contact. No managing three separate agencies across three time zones.
How We Build and Manage Paid Search Programmes
Existing account audit (if applicable), competitor analysis, keyword demand modelling, and market-specific CPC benchmarking across your target geographies. For regulated industries, we map keyword opportunities against what can be said in your sector before we recommend where to invest.
Campaign architecture, audience strategy, ad copy frameworks and landing page recommendations, all reviewed against applicable regulatory requirements (Google policy, FCA, MHRA, FDA, ASA depending on your sector and markets) before a single pound or dollar is spent.
Campaign build across agreed platforms and markets. Initial two-to-four week learning period, then systematic optimisation of bids, match types, audiences and creative based on conversion data and not vanity metrics. Budget reallocation follows performance, not assumptions.
Monthly performance reporting against agreed KPIs: cost per acquisition, ROAS, quality score trends, impression share and pipeline attribution for B2B enterprise clients with long sales cycles. Quarterly strategic reviews to assess budget allocation, new market opportunities and testing roadmap.
Case Study: Implementing a Compliant Pay-Per-Click (PPC) Marketing Strategy for CMR Surgical, a UK Medical Device Company
Case Study: Creating A Multi-Location Local SEO Strategy With Achieve TMS, a Depression Treatment Provider
Case Study: Transport for London – Travel In London, At A Glance
Case Study: How to Craft the Ultimate Facebook PPC Strategy
Case Study: Africa Progress Panel – Lights, Power, Action
Do you manage PPC for regulated industries like healthcare and financial services?
Yes. Regulated industries are our specialism, not an afterthought. We understand Google’s healthcare advertising policies, the ASA and MHRA guidelines in the UK, FDA advertising guidance in the US, and the FCA financial promotion rules that govern paid search for financial services brands. Our process includes a compliance review step before any campaign goes live, and our ad copy and landing page recommendations are built around what is permissible in your sector — not just what performs best generically.
Do you run PPC campaigns in the US as well as the UK?
Yes. Our Vancouver office manages North American accounts directly, in the correct time zone and with market-specific knowledge of US CPCs, US Google Ads policy environments, and US-specific compliance requirements for regulated industries. We run integrated multi-market programmes where US and UK campaigns share strategic oversight but operate as distinct account structures with separate budgets, bidding environments and reporting.
What platforms do you manage?
Google Ads (Search, Display, Shopping, YouTube and Performance Max), Microsoft Ads (Bing), LinkedIn Ads, Meta (Facebook and Instagram), and programmatic display through DSP partners. Platform selection is always led by where your buyers are and what compliance constraints apply, rather than by which platforms are easiest to manage or where we have existing infrastructure.
Is there a minimum ad spend you work with?
We work with enterprise and scaling brands typically operating at $30M ARR or above, and our paid search programmes are sized accordingly. We can discuss appropriate minimum media budgets for your sector and target markets during an initial consultation. PPC is competitive, and only getting more expensive day by day. Also keep in mind that the right budget varies significantly between a healthcare brand targeting US hospitals and a SaaS company targeting European mid-market buyers.
How do you report on PPC performance?
Monthly reporting covers spend, impressions, clicks, CTR, cost per click, conversion rate, cost per acquisition or lead, and ROAS where applicable. For B2B enterprise clients with long sales cycles, we work with your team to build pipeline attribution that connects paid search activity to CRM outcomes, not just form fills. All clients receive a live Looker Studio dashboard between monthly reports.
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