Agency PR (Public Relations) Services in the UK
Our London PR company helps you collaborate with the media to create original articles and messaging that shapes public opinion and influences consumer behaviour.
It's All About
It feels pretty good when people know who you are, but how do you become known? Sure, you could scream through a bullhorn, but we have a much more effective approach. We show London and the world who you are and what you’re about through a cunning agency PR strategy. Whether you’re in London proper or another part of the UK, our communications agency can help you get noticed.
Our agency PR services pay long-term dividends through a variety of powerful assets, including a permanent web presence, strong SEO and company credibility. Let our team of unicorns customise a PR strategy for your organisation.
Tell It True
Every business has powerful stories to tell. We give you the right words, messaging and campaign concepts to bring those stories to life. Words are vital in communications, and when they miss the target, you risk losing your audience. Powerful content requires organised ideas, and we help you bring it all together.
Eyes On You
We’ve Got Your Back
Internet trolls got you down? Need help with a bad review? Was there a mistake or miscommunication that’s causing negative opinions of your company online? Each business experiences hiccups. We’ve got you. When the news isn’t great, it’s an opportunity for us to help you formulate the right response, putting trouble behind you and blazing forward. With smart PR strategies we’ll help you turn a negative into a positive.
What’s Your Organisation’s Reputation?
Think of yourself as the star onstage, all you have to do is shine. Our agency PR team is the behind-the-scenes crew who promotes the show, makes you sound great, and casts you in a positive light. We generate favourable publicity that introduces people to your brand and helps them get to know, like and trust you. Stand out from the boring masses with a PR strategy that sets you apart. Let everyone else hang out in greyscale, and we’ll broadcast you in technicolour. Our agency PR services produce exclusive results through products, original thinking, and our willingness to do the legwork. These efforts ensure the right people in the UK know about your organisation and they’re willing to share your story with their audience. We give you the keys to the kingdom (or queendom) to get your public image right.
When PR works, it’s magic, and our extensive experience helps you get noticed, in London and around the globe. From original idea generation for the media, availability for interviews, and article production, we do it all. Our agency PR approach emphasises content curation for each medium. We know that the same approach for a press release doesn’t work in social media, so we adapt your messaging for every channel. We study the landscape, rub elbows with the right people and get your messaging into the right hands.
It’s not luck. With our know-how, experience, and team we deliver results throughout the UK. Here’s how.
What is PR and Why Do I Need It?
PR is a strategic communication process. Everybody has a ‘go-to’ guy, that’s us. We’re the guy who knows the right people, and builds mutually beneficial relationships between organisations, the media and the public.
PR adds sizzle to the steak. A steak is pretty good on its own, but the sizzle announces it, demanding attention and anticipation. Think of agency PR as a chef who turns your steak from ordinary to extraordinary. Solid agency PR works on multiple platforms, helping to frame how the public perceives an organisation. You’ve got a reputation to build and protect, and we’re the construction crew.
But PR is more than just networking and relationships – it’s also about storytelling. We’ll work with you to create narratives that help you reach your marketing goals. We give the public the information they need to root for you, no matter what internet trolls might be saying. Effective agency PR strategies help convince the public to promote your idea, buy your products, refer you, and much more. If you’re on social media, that’s fantastic. Social media can augment PR efforts and amplify messaging or story concepts. Put simply, we’re here to enhance and build your reputation through traditional media, social media, and other communication platforms.
Storytelling on its own is no good if you don’t make the news. There are a few ways to get media coverage, and we’re experts on how to do this. To get published in the media, you can either create a story with a unique angle or follow a trend that’s happening already. Either way you have to have a strong hook supported by captivating copy. Our talented team of writers is passionate about creating stories that support your brand goals. Whether it’s your personal or business brand, we’ve got you covered.
We start with thorough market research on your organisation and existing messaging. We know how to sniff out a good story. Through our analysis, we take your unique threads of positivity and weave them into a beautiful tapestry. This research is not a one-time occurrence. The media landscape and trending stories change all the time. We’re constantly finding opportunities and evaluating media trends to put your organisation into the mix.
Customised PR Strategy
What’s the story? Why should I care? Getting into the press requires more than just original thinking – it requires buy-in from reporters. The only way you get their support is with razor sharp messaging and ideas. Our agency PR services help generate bright ideas that lead to powerful, well-organised campaigns that work on your behalf. We think deeply about the type of exposure that benefits your organisation best, and tailor the campaigns according to your business and marketing goals.
Even the most confident company leaders need help understanding decisions and how to best communicate them to the public. Whether it comes to motivating employees or delighting customers we help you create messaging that is on-point and influential.
How Agency PR Differs from Advertising
Publicity is all about placement. PR and advertising both get your name out there, but they are different styles of marketing. It’s the difference between paying for advertising versus unpaid media exposure via PR. Audiences view these approaches differently. Advertising, while relevant, is purchased attention. It appears in paid media sections, including search results and ad placements. Paying for reach can help spread your message, but it can also create skepticism when audiences know that exposure has been bought.
PR, on the other hand, is earned attention. It’s not an advertisement, it’s purely organic content. Effective PR agencies bring your organisation into the conversation by earning a place in the media. To get your name out there, we network and convince others to write positive stories about you. In a PR-driven approach, reporters and journalists write about your organisation without payment on their channel or news site – lending credibility to your organisation. Having third-party endorsement builds trust with an audience. This validation takes you from zero to 100 faster than doing your own social media and digital marketing.
Based in the UK? Let’s Chat About PR Solutions Over Coffee
We’re experts in what we do, and we want to help you reap the benefit of our experience. Whether you’re a non-profit or small independent brand, we’ve got the goods to help enhance your public image. If you’re in the London area or another part of the UK, let’s meet for a virtual coffee and talk about how our PR strategies can benefit you.