This Is LD
This Is LD
This Is LD
Lacoudhir Design LTD
Suite 151, 43 Bedford Street, London, UK
Work Inquiries
[email protected]
PR & Communications

PR & communications that build the kind of credibility that closes enterprise deals.

In healthcare, technology and financial services, editorial credibility in the right publications carries more weight with enterprise buyers than any advertising campaign. We build B2B PR and communications programmes for organisations that need to be taken seriously in their sector. Whether they’re establishing a market position, entering a new geography, or managing a complex communications challenge.
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Healthcare PR
3

Global Offices
London · Vancouver · Hong Kong

B2B | B2C | D2C | H2H

Enterprise PR for complex industry. Business, consumer, human.

$30M+

Typical Client Profile
Enterprise & scaling brands

Healthcare · Finance · Tech · Education

Sector Expertise
Regulated industry specialists

PR in regulated industries is not about press releases and media mentions. It is about being the organisation that the right journalists, analysts and industry bodies call when they need an authoritative voice in your sector — and making sure that when your buyers are making decisions, your name appears in the publications and conversations that shape those decisions.
HYPER-FOCUSED FUEL

What Our PR Programmes Include

It feels pretty good when people know who you are, but how do you become known? Sure, you could scream through a bullhorn, but we have a much more effective approach. Our global marketing agency shows the world who you are and what you’re about through a cunning agency PR strategy. Whether you’re in the UK, US, Europe or elsewhere, our communications agency can help you get noticed.

Our global marketing agency’s PR strategy for businesses pays long-term dividends through a variety of powerful assets, including a permanent web presence, strong SEO and company credibility. 

Full-service B2B PR and communications, from media relations and thought leadership to analyst relations, market entry and crisis communications.

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01.

Media Relations & Press Office

Editorial media coverage in the publications your buyers actually read. Sector trade press, national business media, and the international publications that matter in your target markets. We maintain genuine journalist relationships in healthcare, technology and financial services media in the US and UK via curated partnerships. Coverage secured on the basis of story quality, not volume of pitches.
03.

Analyst Relations

Engagement strategy for industry analysts and the sector-specific analyst firms that shape enterprise purchase decisions in your market. Analyst briefing programmes, Magic Quadrant and Wave positioning support, and the ongoing relationship management that ensures your organisation’s perspective is represented in analyst research that your buyers read before they shortlist vendors.
05.

Crisis & Reputation Communications

Rapid response communications for organisations facing reputational challenges, regulatory investigations, product recalls or media crises. Particularly relevant for healthcare and financial services clients where a single media story can have material commercial and regulatory consequences. We provide on-call crisis support for retained clients and project-based crisis response for organisations that need immediate assistance.
02.

Thought Leadership Development

Executive positioning programmes that make your leadership team the authoritative voices in your sector. Bylined articles, commentary placement, conference speaking strategy, and the editorial content development that turns subject matter expertise into published, citable credibility. Particularly effective for enterprise B2B organisations where the CEO or CMO’s public profile directly influences buyer confidence.
04.

International Market Entry PR

Communications strategy for organisations entering new markets. The US for UK-headquartered brands, European expansion from the US, or APAC market entry from London. We build the media and stakeholder relationships in target markets before your commercial team arrives, so you enter new geographies with established editorial credibility rather than starting from zero. Our London, Vancouver and Hong Kong offices cover three of the most important markets simultaneously.
06.

Content & PR Integration

PR content that extends beyond media relations. White papers, research reports, industry surveys and original data that generate earned media coverage and build editorial authority simultaneously. Original research published under your brand is the most effective PR tool available to B2B enterprise organisations: it generates coverage, earns backlinks, builds analyst relationships and gives your sales team a credible content asset all from a single investment.

What’s Your Organisation’s Reputation?

Think of yourself as the star onstage, all you have to do is shine. Our global marketing agency‘s PR team is the behind-the-scenes crew who promotes the show, makes you sound great, and casts you in a positive light. We generate favourable publicity that introduces people to your brand and helps them get to know, like and trust you. Stand out from the boring masses with a PR strategy that sets you apart. Let everyone else hang out in greyscale, and we’ll broadcast you in technicolour.

Our global marketing agency’s PR strategy for businesses produce exclusive results through products, original thinking, and our willingness to do the legwork. These efforts ensure the right people know about your organisation and they’re willing to share your story with their audience. We give you the keys to the kingdom (or queendom) to get your public image right.

When PR works, it’s magic, and our extensive global experience helps you get noticed around the globe. From original idea generation for the media, availability for interviews, and article production, we do it all. Our agency PR approach emphasises content curation for each medium. We know that the same approach for a press release doesn’t work in social media, so we adapt your messaging for every channel. We study the landscape, rub elbows with the right people and get your messaging into the right hands.

It’s not luck. With our know-how and experience we delivery results.

HYPER-FOCUSED FUEL

Media via Our Partners

Coverage secured in the right publications rather than volume metrics across generic databases.

PR is more than just networking and relationships – it’s also about storytelling. Our global marketing team will work with you to create narratives that help you reach your marketing goals. We give the public the information they need to root for you, no matter what internet trolls might be saying. An effective agency PR strategies help convince the public to promote your idea, buy your products, refer you, and much more. If you’re on social media, that’s fantastic. Social media can augment PR efforts and amplify messaging or story concepts. Put simply, we’re here to enhance and build your reputation through traditional media, social media, and other communication platforms.

Storytelling on its own is no good if you don’t make the news. There are a few ways to get media coverage, and we’re experts on how to do this. To get published in the media, you can either create a story with a unique angle or follow a trend that’s happening already. Either way you have to have a strong hook supported by captivating copy. Our talented global team of writers is passionate about creating stories that support your brand goals. Whether it’s your personal or business brand, we’ve got you covered.

Healthcare Trade Press

Health Service Journal, Digital Health, The BMJ, Pulse, Healthcare IT News, MedCity News, Fierce Healthcare

MedTech & Life Sciences

MedTech Europe, In Vivo, Medical Device Network, The Medical Device Summit, RAPS

Technology & B2B

TechCrunch, Wired, The Register, Computer Weekly, ZDNet, VentureBeat, TechRepublic

Financial & FinTech

Fintech Futures, Financial News, AltFi, City A.M., The Banker, Pensions & Investments

National Business Press

Financial Times, The Times, The Guardian, Forbes, Bloomberg, Business Insider, The Telegraph

Marketing & Agency Trade

Marketing Week, The Drum, Campaign, PRWeek, PR Daily

Publication list is indicative of target tier — not a guarantee of placement in every title. Coverage is earned on the basis of story quality and editorial relevance, not payment or inflated claim.
SECTOR EXPERTISE

PR for Regulated & Complex Industries

PR in regulated sectors requires sector knowledge, editorial credibility in the right publications, and an understanding of what can and cannot be said publicly in your industry.

Healthcare & MedTech

Media relations, thought leadership and communications for healthcare organisations, MedTech companies, pharmaceutical brands and digital health platforms. We understand the MHRA and ABPI codes governing healthcare communications in the UK, and FDA guidance on PR and communications in the US. Media relationships with healthcare trade press, life sciences publications and the national business media that covers the sector. MedTech market entry communications across multiple geographies simultaneously.

Healthcare PR Services

Technology & SaaS

Tech PR, analyst relations and thought leadership for enterprise software companies, B2B SaaS businesses and technology platforms. Coverage in technology trade press, analyst briefing programmes with Gartner, Forrester and IDC, and executive positioning that makes your leadership team the authoritative voice in your product category. US and UK technology media relationships managed simultaneously from our London and Vancouver offices.

Technology PR Services

Finance & FinTech

Financial communications for fintech brands, investment managers and financial services firms. FCA-compliant communications in the UK. PR copy for financial services firms must meet the same fair, clear and not misleading standard as advertising. US financial communications within SEC and FINRA guidance. Coverage in financial trade press, fintech media and the national business press that financial audiences read.

Finance PR Services

Education & EdTech

PR for universities, EdTech platforms and education brands, including national and international media relations, institutional communications, student recruitment PR and thought leadership positioning for academic and EdTech leadership teams. Media relationships with education press, Times Higher Education, and the national publications that cover education policy and EdTech investment.

Education PR Services
Early Entry
Pricing From

8,500

Monthly

This program delivers strategic media pitching to your industry key targets, with a goal of earning you at least one media opportunity a month, while helping to strategically build your social media community.

It’s a no-frills, 90-day PR and training program designed to deliver critical strategy, social media community and introductory PR.

  • Strategic Program Counsel/Action Plan
  • Minimum four media opportunities
  • Media Training
  • One Newswire News Release Distribution (minimum placement 100 outlets + MarketWatch)
Optional Add-Ons:
  • Sponsored Executive Q&A profile in five top tier business and/or tech publications (think Information Age, Silicon Valley News, US News & World Report, Entrepreneur)
  • Community building and engagement management for one social channel (including TikTok or Instagram)
Industry PR
Pricing From

12,500

Monthly

This program focuses on creating brand success and awareness by spotlighting the company executive’s industry knowledge and problem-solving and the unique impact the product or solution offering delivers to the marketplace.

This is our most requested package.

  • Focused Executive Thought Leadership / Enterprise / Product Counsel
  • Secure Minimum of Ten Features / Podcast / Contributed Article Invitations
  • Custom Topic/Response Strategy
  • Expert Guidance, Weekly Results Meeting
  • Professional Writing/Editing Services
  • One Executive Content Campaign: Sponsored profile in Top
  • Tier Publications such as Time, Entrepreneur and more
  • Minimum Five Top Tier Profile Placements
  • Media Training
  • Results: High-visibility focus of the executive’s industry leadership and the company’s prominence and offerings in the industry
Thought Leadership
Pricing From

18,000

Monthly

Selection of this program requires the Client/Candidate must have industry experience, a compelling point of view and a willingness to be an active resource for the media for this program.

Programs are six months, no-risk cancellation if not accepted into Executive Council Program.

  • Prestige Membership in an Executive Council Program: Forbes, INC or Rolling Stone: membership and topic/writing expert management for monthly contributed article placement under your byline
  • Foundation: Strategic Plan + Time Table + Objectives + Deliverables
  • Coaching | Media Training & Analysis
  • Key Message Platform | Industry Issues Research
  • Minimum Ten Media Interview Opportunities: Targeting industry, customer and top business/national outlets over a six month period
  • Key Social Channel: Management, Content and Amplification of your key social channel
  • News Release + Digital Distribution: one key newswire distribution
  • Awards Program evaluation and recommendation

How We Build PR Programmes

01.

Audit & Strategy

Current media presence audit, competitor coverage analysis, journalist and analyst relationship mapping, and communications strategy development. All aligned to your commercial objectives, not a generic PR template. For regulated industries, we map the communications landscape against applicable compliance frameworks before the first press release is drafted.
02.

Story Development & Review

Story identification, angle development, draft copy and compliance and legal review for regulated industries. We accommodate your internal approval workflows for press releases, bylines and external statements.
03.

Media Outreach & Placement

Targeted media outreach to relevant journalists and editors based on genuine relationships and story fit, not mass distribution to irrelevant contacts. Exclusives where appropriate, embargo management for product launches, and the journalist follow-up that separates agencies with real media relationships from those relying solely on press release distribution services.
04.

Reporting & Amplification

Monthly coverage reporting with share of voice analysis, sentiment tracking and attribution of PR activity to website traffic, direct enquiries and pipeline influence. Coverage amplified through social media, email and paid media where appropriate. Quarterly strategic reviews assess media relationship quality, story pipeline and programme effectiveness.
Every business has a story to tell. We’ll help you find your most powerful narratives and get them into the media, earning you trust and attention while shaping public opinion in ways that help you reach your marketing goals.

The right PR strategy for businesses influences consumer behaviour and augments your existing approaches to marketing and communications. Let our global marketing agency work with you to come up with a cross-channel PR strategy that’s much greater than the sum of its parts.

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KNOWLEDGE SECTION

Frequently Asked Questions

What is a healthcare PR agency and what do they do?
A healthcare PR agency manages media relations, thought leadership and communications for organisations in the healthcare sector — including hospitals, MedTech companies, pharmaceutical brands, digital health platforms and healthcare services businesses. Unlike a general PR agency, a healthcare PR agency understands the regulatory frameworks that govern healthcare communications, including MHRA and ABPI codes in the UK, FDA guidance on medical device and pharmaceutical PR in the US, and builds compliance review into the communications process as standard. They have established relationships with healthcare trade journalists, life sciences media and the national business press that covers the sector, and can position your organisation as a credible, authoritative voice in a market where trust and clinical accuracy are commercial necessities.
B2B PR ROI measurement goes beyond AVE (advertising value equivalent), which is widely considered a misleading metric. We measure: share of voice in target publications versus competitors, sentiment and message penetration in coverage, referral traffic from editorial coverage to your website, direct enquiries attributable to specific coverage, analyst perception shifts (tracked through briefing feedback), and where CRM data allows, pipeline influenced by PR activity. For enterprise brands with long sales cycles, the connection between a Financial Times feature and a deal six months later is real but requires a measurement framework, not a coincidence tracker. We build that framework at programme outset, not retrospectively.
Analyst relations involves proactive engagement with the industry research firms — Gartner, Forrester, IDC, Frost & Sullivan, and sector-specific firms — whose reports and rankings directly influence enterprise purchase decisions in technology, healthcare and financial services. If your buyers are enterprise organisations that commission or subscribe to analyst research before making significant vendor decisions, analyst relations matters. Being omitted from a Gartner Magic Quadrant, or appearing in an unfavourable position, can materially affect your pipeline. We manage analyst briefing programmes, Magic Quadrant and Wave submission strategy, and ongoing analyst relationship development for enterprise technology, MedTech and financial services clients.
Yes, international market entry communications is a specific capability, not an extension of domestic PR. For UK companies entering the US, we build media and analyst relationships in the US market ahead of commercial launch, from our Vancouver office, which manages North American PR in the correct time zone and with direct knowledge of US media conventions. For US companies entering the UK or European markets, our London office handles UK and European media relations. International market entry PR works best when the media groundwork is laid before the commercial team arrives — so that when your US or UK launch happens, your organisation already has editorial credibility with the journalists and publications that cover your sector.
Yes. Crisis communications in healthcare and financial services carries particular urgency because the regulatory and reputational consequences of a mishandled media crisis are more severe than in most sectors. We provide on-call crisis support for retained PR clients and project-based crisis response for organisations that need immediate assistance, including product recall communications, regulatory investigation response, executive misconduct situations and adverse clinical event communications. For healthcare clients specifically, we work within the reporting and communications obligations that apply when safety issues are involved, ensuring that crisis communications does not conflict with regulatory reporting duties.
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CONSULTANT

An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
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Ready to build editorial credibility in the publications that matter to your buyers?

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Whether you have an existing PR programme that isn’t delivering, no PR presence at all, or a specific communications challenge — we’d like to review your current media position and show you where the opportunity is.