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Posted by Luke Carlino
October 26, 2020

5 Marketing Trends for 2020 and Beyond; New Campaign Strategies for a Post-Pandemic World

Let's start by stating the obvious; 2020 can get in the bin....

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Posted by Claire Hone
August 26, 2020

The Zone of Genius and Working With Professionals

It sounded pretty crazy at the time, but every one of us has that zone. The zone where you really know your stuff. The zone where you are the expert.

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Posted by Luke Carlino
August 13, 2020

The New World: Reaping the Benefits of Working From Home

The ability to work remotely used to be considered a job perk...

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Posted by Tyler Bowles
June 5, 2020

How To Spot A Stellar Facebook PPC Agency - 7 Questions You Should Ask

When choosing a Facebook PPC Agency there is more than meets the...

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Posted by Luke Carlino
May 2, 2018

Writing Facebook Ads With Imagery That Bring In Business

Did you know that our little human brains process imagery 60,000 times faster than text? As a result of this, visual information is viewed 94 percent more than text-based. This is one of the many reasons why when writing Facebook ads they should contain imagery.

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Posted by Luke Carlino
April 24, 2018

Why Facebook Advertising Is Still The King

We live in a world where over 50 percent of us own...

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Posted by Luke Carlino
April 17, 2018

Artist Feature: Marksteen Adamson - Tell 'Em That It's Human Nature

The work of Marksteen Adamson is intriguing. He is a founding partner of Asha who gained an international reputation for being an inspiring creative strategist and problem solver. Marksteen advises global companies, governments, countries, and charities on brand strategy and brand behaviour.

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Posted by Luke Carlino
April 3, 2018

Clients From Hell - Should Their Customer Satisfaction Always Come First?

Everybody has them, horror clients who are often clueless, annoying, and sometimes even rude. There is plenty of proof that it affects all industries. Everyone strives for customer satisfaction, but sometimes it can be near impossible to please the unpleasable.

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Posted by Luke Carlino
March 20, 2018

Marketing Trends for 2018

A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.

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Posted by Luke Carlino
March 7, 2018

Home Office: Why My Lounge Can Be Better Than Your High Rise

Those who work from home will tell you that lack of a cubicle has pros and cons, but mostly pros. Does the fact that pants are optional in your home office beat the social element of the bullpen?

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Posted by Luke Carlino
February 28, 2018

The Importance of Lead Generation in Marketing

It goes without saying how important lead generation from a website is these days. In 2017, 96 percent of Americans shop online. Your site is the hub for all of the quality content that you have to offer your customers. Perhaps you want to give out a little information that they will find useful in exchange for their email address to help grow your mailing list? There are plenty of strategies like this to ensure that you make the most of your web traffic.

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Posted by Luke Carlino
February 21, 2018

How Well Do You Understand Inbound Marketing?

With the exception of Superbowl commercials, very few people enjoy advertisements. We can all agree that ads are annoying, especially when they pop-up unannounced in places they aren’t welcome. Inbound marketing removes this issue.

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Posted by Luke Carlino
February 5, 2018

Artist Profile: David Sedgwick - Ignoring Style

If you, like us, are fans of the work of Foilco, it should be no surprise why we are chatting with David Segwick. His latest book is a 30x30 homage to the great work produced by the company presented through the minds of a range of amazing artists. It doesn’t end there. David himself has a style that captured our eye and made us fall in love with his work. (Even though he isn’t a fan of “style”) So naturally, we wanted to do an artist feature on him just to learn more.

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Posted by Luke Carlino
January 29, 2018

Design Trend Predictions for 2018

As we move into yet another year, it’s always fun to analyse what design trends may carry over and expand. Alternatively, which ones haven’t seen for awhile, that may return. Keeping in mind that we have no crystal ball, let’s consider this an educated guess. As we progress, originality seems harder to come by so the tweaking of old trends seems like the safest bet.

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Posted by Luke Carlino
November 22, 2017

Artist Profile: Ricky Richards - Cultivating the Culture

Ricky has worked with some huge clients, Nike and Coca-Cola amongst them, but no matter the size has always brought his clean and stylish approach to the work. What we loved the most about him, however, was his insistence on encouraging the community and culture in design. He runs a podcast in which he chats to other artists whom he admires, a monthly newsletter and our personal favorite, the Daily Design Club website. We had a little chat with the man himself to learn more about all things Ricky Richards.

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Posted by Luke Carlino
November 16, 2017

Marketing in Music

You have to feel a little bit sorry for the music industry....

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Posted by Luke Carlino
November 2, 2017

Artist Profile: Lisa Maltby - Colouring Cocktails

Lisa’s illustrations not only grab your eye straight away, they also have a playful nostalgia about them. They remind us of the beautiful and colourful books we would read as children whilst also managing to include a modern flair through their individuality.

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Posted by Luke Carlino
October 25, 2017

Baking a Brand: The Evolution of Johnny Cupcakes

"Weird is good." This is what Johnny Earle, aka Johnny Cupcakes, thought...

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Posted by Luke Carlino
October 16, 2017

Artist Profile: Brendan Dawes - Reflections on Fermata

Brendan Dawes dropped out of school when he was sixteen. He then...

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Posted by LD
January 3, 2017

How to Keep Your Brand’s Facebook Page Status from Becoming ‘Single’

Your brand’s page ‘likes’ on Facebook aren’t just a number to measure...

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Posted by Dean Ara
January 2, 2017

How Green IT Projects Make a Difference

The Electronic Waste Conundrum Each day 142,000 computers and more than 416,000...

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Posted by Dean Ara
December 28, 2016

How to Create Great Marketing Content Your Audience Will Care About

Content marketing continues to be the workhorse of B2B marketing — today...

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Posted by Dean Ara
December 28, 2016

Using Email Marketing Personalization to Boost Conversions

When you walk into your local coffee shop, say hi to your...

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