Marketing Trends 1

Marketing Trends for 2018

A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.

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Lead Generation 1

The Importance of Lead Generation in Marketing

It goes without saying how important lead generation from a website is these days. In 2017, 96 percent of Americans shop online. Your site is the hub for all of the quality content that you have to offer your customers. Perhaps you want to give out a little information that they will find useful in exchange for their email address to help grow your mailing list? There are plenty of strategies like this to ensure that you make the most of your web traffic.

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Artist Profile: David Sedgwick – Ignoring Style

If you, like us, are fans of the work of Foilco, it should be no surprise why we are chatting with David Segwick. His latest book is a 30×30 homage to the great work produced by the company presented through the minds of a range of amazing artists. It doesn’t end there. David himself has a style that captured our eye and made us fall in love with his work. (Even though he isn’t a fan of “style”) So naturally, we wanted to do an artist feature on him just to learn more.

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Artist Profile: Ricky Richards – Cultivating the Culture

Ricky has worked with some huge clients, Nike and Coca-Cola amongst them, but no matter the size has always brought his clean and stylish approach to the work. What we loved the most about him, however, was his insistence on encouraging the community and culture in design. He runs a podcast in which he chats to other artists whom he admires, a monthly newsletter and our personal favorite, the Daily Design Club website. We had a little chat with the man himself to learn more about all things Ricky Richards.

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Artist Profile: Brendan Dawes – Reflections on Fermata

Brendan Dawes dropped out of school when he was sixteen. He then became a photographer, a sound engineer, made a few electronic records and ended up working in an electronics factory. These days, however, he’s a designer and artist. Brendan “explores the interaction of objects, people, technology and art using form and code with an…

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How Green IT Projects Make a Difference

The Electronic Waste Conundrum Each day 142,000 computers and more than 416,000 mobile devices break, stop working or become obsolete and get trashed. Thanks to green IT projects, some of them get recycled. But an astonishing 60% still end up in landfills or incinerators, and that creates enormous problems. However, you can help address these…

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