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Search Engine Optimisation

While character may be more important than reputation in life, online identities can be a different ballgame. SEO plays an important role in determining your online reputation and allowing your good deeds to shine through.

Hyper-Focused Fuel

Give Your Website a Caffeine Boost

The online strategies that build your brand or company are even more important today where customers trust online reviews just as much as that personal recommendation. Make sure all of your referrals are as valuable as gold.

Strategy

Keyword Optimisation

Bring your story to life in a way that is creative and engaging.

Monitoring

Online Reputation Management

Bring your story to life in a way that is creative and engaging.

Pillars

Content Marketing Strategy

Tell the world who you are, and define what you stand for.

Authority

Backlink Building

Tell the world who you are, and define what you stand for.

In The Know

What is SEO and Why Do I Need It?

93% of all online experiences start with a search engine. 68% of these are from Google. So what shows up on the first page is extremely important in dictating your visibility. SEO stands for Search Engine Optimisation, which is essentially the practice of increasing the quantity and quality of traffic to your website and improving your visibility through organic search engine results. In the words of Neil Patel, it is the optimisation process of your online content so that search engines can display it when searching for a specific keyword in the top search results.

Different search engines and end goals can change the optimisation process. If you want more organic traffic to website pages then your strategy will need to understand and cater to Google’s algorithm. If you’re all about broadcasting yourself to the world then it’s about focusing on YouTube’s algorithm to gain more views. We’ll help you define your end goal, and the best strategy that will get you there.

Know The Slang

Common SEO Terms

Quality of Traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Quantity of Traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic Results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

It’s always important to know where you stand, and SEO is no exception. Make sure you always have full transparency into what work is being done on your website, and the strategies your agency is employing.

Using The Force

White Hat SEO

  • Relevant Content
  • Well-Labeled Images
  • Relevant Links and References
  • Complete Sentences with Good Spelling and Grammar
  • Standards- Compliant HTML
  • Unique and Relevant Page Titles

The Dark Side

Black Hat SEO

  • Quick Money, Followed by a Quick Exit
  • Duplicating Content
  • Using Invisible Text and Overstuffing Keywords
  • Cloaking and Redirecting Users to Other Sites and Pages
  • Using Links from Sites with Non-Relevant Content

Choose wisely young Padawan. The Dark Side leads to suffering.

Let's Collaborate

If You're Ready to Party, We'll Bring All The Snacks.

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