Marketing Trends 1

Marketing Trends for 2018

A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.

Lead Generation 1

The Importance of Lead Generation in Marketing

It goes without saying how important lead generation from a website is these days. In 2017, 96 percent of Americans shop online. Your site is the hub for all of the quality content that you have to offer your customers. Perhaps you want to give out a little information that they will find useful in exchange for their email address to help grow your mailing list? There are plenty of strategies like this to ensure that you make the most of your web traffic.