Did you know that our little human brains process imagery 60,000 times faster than text? As a result of this, visual information is viewed 94 percent more than text-based. This is one of the many reasons why when writing Facebook ads they should contain imagery.
We live in a world where over 50 percent of us own smartphones. It makes sense that businesses would turn to Facebook advertising when it has a billion daily users and growing. If you do use Facebook, you will know how increasingly tricky the advertising is becoming. If you pay for those ads as a…
A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.
It goes without saying how important lead generation from a website is these days. In 2017, 96 percent of Americans shop online. Your site is the hub for all of the quality content that you have to offer your customers. Perhaps you want to give out a little information that they will find useful in exchange for their email address to help grow your mailing list? There are plenty of strategies like this to ensure that you make the most of your web traffic.
With the exception of Superbowl commercials, very few people enjoy advertisements. We can all agree that ads are annoying, especially when they pop-up unannounced in places they aren’t welcome. Inbound marketing removes this issue.
You have to feel a little bit sorry for the music industry. Few others can say they have been hit by as much change as it has in recent years. In the span of just one generation, we have gone from buying music on vinyl to streaming it via a range of devices. It’s not…
“Weird is good.” This is what Johnny Earle, aka Johnny Cupcakes, thought when he decided to launch his food-themed clothing brand in 2001. It turns out that people agree with him. He went from selling t-shirts from the boot of his car to opening his first retail store in two years. The interesting part of…