Did you know that our little human brains process imagery 60,000 times faster than text? As a result of this, visual information is viewed 94 percent more than text-based. This is one of the many reasons why when writing Facebook ads they should contain imagery.
We live in a world where over 50 percent of us own smartphones. It makes sense that businesses would turn to Facebook advertising when it has a billion daily users and growing. If you do use Facebook, you will know how increasingly tricky the advertising is becoming. If you pay for those ads as a…
The work of Marksteen Adamson is intriguing. He is a founding partner of Asha who gained an international reputation for being an inspiring creative strategist and problem solver. Marksteen advises global companies, governments, countries, and charities on brand strategy and brand behaviour.
Everybody has them, horror clients who are often clueless, annoying, and sometimes even rude. There is plenty of proof that it affects all industries. Everyone strives for customer satisfaction, but sometimes it can be near impossible to please the unpleasable.
A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.
Those who work from home will tell you that lack of a cubicle has pros and cons, but mostly pros. Does the fact that pants are optional in your home office beat the social element of the bullpen?
It goes without saying how important lead generation from a website is these days. In 2017, 96 percent of Americans shop online. Your site is the hub for all of the quality content that you have to offer your customers. Perhaps you want to give out a little information that they will find useful in exchange for their email address to help grow your mailing list? There are plenty of strategies like this to ensure that you make the most of your web traffic.
With the exception of Superbowl commercials, very few people enjoy advertisements. We can all agree that ads are annoying, especially when they pop-up unannounced in places they aren’t welcome. Inbound marketing removes this issue.
If you, like us, are fans of the work of Foilco, it should be no surprise why we are chatting with David Segwick. His latest book is a 30×30 homage to the great work produced by the company presented through the minds of a range of amazing artists. It doesn’t end there. David himself has a style that captured our eye and made us fall in love with his work. (Even though he isn’t a fan of “style”) So naturally, we wanted to do an artist feature on him just to learn more.
As we move into yet another year, it’s always fun to analyse what design trends may carry over and expand. Alternatively, which ones haven’t seen for awhile, that may return. Keeping in mind that we have no crystal ball, let’s consider this an educated guess. As we progress, originality seems harder to come by so the tweaking of old trends seems like the safest bet.