Podcasts.

PODCAST Global Trends in Medical Technology: A Marketer’s Perspective In this eHealth Radio interview, Lisa Eyo Andrews, CEO and founder of This is LD, joins host Eric Michaels to discuss global trends in medical technology from a healthcare marketing perspective. As MedTech innovation continues to accelerate across AI, robotics, digital health, and medical devices, the conversation explores how marketing plays a critical role in supporting adoption, education, trust, and cross-border growth. Lisa shares insights into the challenges medtech companies face

PODCAST Global Marketing Trends: Marketing to an International Audience In this Enterprise Radio interview, Lisa Eyo Andrews, CEO and founder of This is LD, joins host Eric Dye to discuss what global marketing really means for modern businesses. As technology continues to make international markets more accessible, Lisa explores the difference between global marketing and international marketing, and why successful expansion requires more than simply reaching a wider audience. The conversation covers how companies can adapt their marketing strategy across