Global Offices London · Vancouver · Hong Kong
Compliant architecture through both design and build.
Typical Client Profile Enterprise & scaling brands
Sector Expertise Regulated industry specialists
Why Does This Matter?
of healthcare agencies fail compliance review before campaigns run.
months — a typical enterprise healthcare procurement cycle to account for.
regulatory frameworks that require active understanding and awareness of.
We work differently. Our healthcare clients get campaigns designed with compliance built in — briefed, written, and reviewed against the relevant regulatory standards before they ever reach an internal approvals team. That means shorter review cycles, fewer revisions, faster time to market, and copy that actually converts the healthcare buyers you’re trying to reach.
We’ve operated in this sector long enough to have earned rankings in healthcare SEO, medtech marketing, and pharmaceutical content strategy from scratch. We apply exactly the same rigour to every client programme we take on.
Medical Technology Companies
From early-stage devices entering CE mark or FDA 510(k) clearance to established global MedTech businesses launching into new geographies — we build marketing programmes that are regulatory-aware by design. We understand the difference between a cleared device, an approved drug, and an investigational product, and we build campaigns accordingly. Our MedTech work spans capital equipment, diagnostic devices, wearable health technology, and implantables. We know how to market complex clinical products to hospital procurement committees, specialist clinicians, and health system executives simultaneously.
Pharmaceutical & Life Sciences
Both prescription and OTC programmes, across Rx-to-OTC switches, lifecycle extension strategies, and new product launches. We produce ABPI-compliant content for HCP audiences and consumer-facing campaigns for OTC brands that require a different creative and regulatory approach. We're experienced in working alongside medical affairs and regulatory teams, not around them. Our life sciences work also extends into clinical research organisations, contract manufacturing, and biotech businesses where the marketing challenge is building credibility with highly informed, deeply sceptical audiences.
Digital Health & Health Technology
Platforms, SaaS, AI-driven diagnostics, remote patient monitoring, electronic health records, and clinical decision support — the fastest-growing segment of healthcare and the one with the most confused marketing. Digital health companies face a specific challenge: they have to explain a complex technical product to clinical buyers who are simultaneously technophobic and demanding of clinical evidence. We've built marketing programmes for digital health businesses entering NHS procurement frameworks, navigating CE-IVDR, and expanding from single-market pilots to global rollouts. We understand the clinical validation journey and build content that reflects it honestly.
NHS & Public Health Organisations
Commissioned communications for NHS trusts and integrated care systems. Public health campaigns designed for diverse and often hard-to-reach populations. Digital transformation marketing for organisations undergoing significant technology adoption — where the marketing challenge is internal change management as much as external communication. We've produced campaigns for NHS organisations that required simultaneous sign-off from communications, clinical governance, and information governance teams. We understand how to move work through institutional approval processes without sacrificing the creative integrity that makes campaigns effective.
Healthcare Services Businesses
Private hospital groups, diagnostic imaging networks, specialist clinical services, and healthcare outsourcing businesses marketing to both individual patients and institutional commissioners. These clients typically need to manage a brand that speaks credibly in two entirely different registers: the warm, reassuring tone of patient-facing communication and the commercially rigorous language of NHS or insurance commissioning relationships.
Healthcare Investors & Private Equity
Private equity firms and venture capital investors with healthcare portfolios need marketing support that operates across multiple portfolio companies simultaneously — providing strategic direction, execution, and brand oversight without the overhead of building separate agency relationships for each asset. We work with investors on portfolio-wide content strategy, brand positioning for acquisitions, and pre-exit brand uplift programmes.
The agencies that fail healthcare clients are the ones that treat compliance as a final approval step. We build it into the brief.
There’s also a structural problem that most healthcare marketing teams underestimate: the multi-stakeholder buying committee. A hospital system buying a new clinical information system has a CIO evaluating integration, a CMO evaluating clinical utility, a CFO evaluating total cost of ownership, a procurement team evaluating supplier risk, and a clinical governance team evaluating patient safety implications. Each of those stakeholders searches differently, reads differently, and needs to be convinced on different terms.
Building campaigns that work across all of them while staying compliant in every market you operate in, is not something most generalist agencies are equipped to do. It’s what we’ve built our healthcare practice specifically to deliver.
We build organic search programmes that earn rankings in competitive healthcare terms. Not by publishing volume content, but by building the most authoritative, clinically credible answer to the questions your buyers are searching for. Our healthcare SEO work generates over 207,000 annual impressions on our own content. We apply the same methodology to every client programme.
This means keyword architecture aligned to both clinical and commercial search intent, long-form content that meets Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards for health content, technical SEO audits scoped specifically for healthcare CMS environments, and structured data implementation that improves SERP appearance and AI engine citation.
Copy for healthcare audiences that is medically accurate, commercially purposeful, and regulation-compliant across every market you operate in. We brief and write against ABPI, MHRA, and sector-specific standards before submitting for client sign-off, which means fewer revision cycles and faster campaign launch.
Our content production covers clinical claims documentation, HCP-facing promotional content, patient education materials, disease awareness campaigns, product launch content, and sustained thought leadership programmes. We maintain clear audit trails on every piece, which matters when your MLR (medical-legal-regulatory) team reviews the work.
For global campaigns, we don’t just translate, we adapt. A UK ABPI-compliant piece needs substantive review and often significant rewriting for the US, EU, Asia-Pacific, or LATAM markets. We manage that process so you don’t have to.
Healthcare professional communications require a completely different creative and strategic framework to consumer healthcare marketing. Clinicians are information-saturated, time-poor, and deeply sceptical of marketing that doesn’t cite its evidence. They respond to clinical data, peer opinion, and the clarity of the clinical argument — not the polish of the creative execution.
We build HCP-facing programmes across digital channels (programmatic, targeted email, Doceree and equivalent platforms), congress and conference communications, sales enablement content, and the kind of long-form clinical case studies that actually get read on a medical journal website.
Our HCP content is briefed by strategists who understand clinical evaluation criteria, written by copywriters with healthcare backgrounds, and reviewed against the relevant promotional codes before submission — which means your medical affairs team spends less time on revisions and more time on approvals.
Medical technology marketing requires a specific fluency: you’re translating complex device functionality into clinical and commercial value propositions simultaneously, for audiences who will scrutinise your technical claims and reject anything that overstates what the device actually does.
We’ve built product launch campaigns for capital equipment, diagnostic imaging, wearable health technology, point-of-care diagnostics, and surgical robotics. We understand the pre-launch, launch, and post-launch phases of a medtech product cycle, and we build marketing programmes that reflect the clinical adoption curve — not just the commercial one.
For global launches, we manage the market sequencing strategy: which markets get the full campaign first, which get an adapted version, and how the clinical evidence programme supports the commercial timeline in each geography.
Paid search, LinkedIn, programmatic display, content syndication, and retargeting — managed within the constraints that healthcare advertising requires. Healthcare advertising on Google, Meta, and LinkedIn is subject to platform-specific restrictions that frequently change. We maintain working knowledge of those restrictions and build campaigns that stay within them without sacrificing commercial effectiveness.
For enterprise healthcare sales, paid media is rarely a bottom-of-funnel direct response play. It’s a sustained presence strategy: staying visible to a small, well-defined audience of decision-makers over a 12–18 month buying cycle. We build campaigns calibrated to that reality — account-based targeting, long-cycle nurture sequences, and content that earns attention rather than interrupts it.
In healthcare, credibility is currency. The brand work that matters most isn’t the visual identity — it’s the positioning: what you claim to do, for whom, better than the alternatives, backed by evidence that your target audiences will actually find compelling.
We work with healthcare leadership teams on the core messaging architecture that underpins everything else — market positioning documents, messaging frameworks by audience segment, clinical evidence hierarchies that connect trial data to marketing claims, and the competitive landscape analysis that tells you where you can credibly own territory and where you can’t.
For healthcare businesses entering new markets, we also provide market entry strategy: which geographies have the strongest commercial opportunity for your product category, what the regulatory pathway looks like, and how the marketing programme should sequence against the clinical and commercial milestones of market entry.
The MedTech Marketing Problem
Medtech companies occupy an uncomfortable position in the marketing landscape. They have clinical evidence — real, hard-won evidence from trials and real-world data — that most industries would kill for. And yet most medtech marketing fails to use it effectively.
The reasons are structural. Clinical evidence is owned by medical affairs and research teams, not marketing teams. The language of clinical evidence is the language of statistics and study design, not brand storytelling. And the regulatory frameworks that govern what you can claim from that evidence are strict enough that by the time legal has finished with the copy, there’s often not much left.
We’ve learned to work within those constraints without being defeated by them. The best medtech marketing translates clinical evidence into buyer-relevant value propositions — specific, evidence-backed claims that a procurement manager, a clinical director, or a NICE reviewer can actually use to make a decision.
Global MedTech Marketing: What it Actually Requires
- United States: FDA-regulated, evidence-hierarchy driven, IDN and GPO procurement, Sunshine Act compliance requirements
- United Kingdom: MHRA regulated, NHS procurement via NHS Supply Chain and local contracts, NICE technology appraisal process
- European Union: MDR/IVDR compliance, CE marking, Notified Body requirements, fragmented national market structures
- Asia-Pacific: PMDA (Japan), TGA (Australia), HSA (Singapore), NMPA (China) — each with distinct timelines and marketing restrictions
- Middle East & Africa: SFDA (Saudi Arabia), NAFDAC (Nigeria), ZimRA — emerging markets with specific access strategies
What We Build for MedTech Clients
Our MedTech programmes span the full commercial lifecycle: pre-launch market preparation, product launch campaigns, post-launch adoption programmes, and the sustained content strategy that maintains visibility and generates pipeline between the major launch moments.
We build dedicated SEO and content programmes for commercial MedTech keywords that establish your business as a visible authority in your product category’s search results. We implement the technical and content architecture that makes those rankings durable rather than dependent on continued paid media spend.
And we produce the procurement-stage content that actually closes deals: clinical evidence summaries written for non-clinical buyers, health economic models framed as commercial arguments, competitive differentiation documents that hold up under scrutiny, and the case studies that prove your technology works in practice, not just in trials.
Our three main offices put us in the right time zones to manage global healthcare programmes without the translation and adaptation delays that single-office agencies experience.
The biggest risk in a global healthcare campaign isn’t the regulatory difference between markets. It’s the assumption that what works in the UK or US will transfer directly. Clinical adoption patterns, payer dynamics, procurement structures, and the language that buyers respond to all vary substantially by geography.
We’ve built separate market-entry strategies for the same product in different geographies and found that the headline value proposition needed to change, the channel mix needed to change, and sometimes the target audience needed to change. The regulatory compliance is just the beginning of what global healthcare marketing actually requires.
This is LD can help you optimise your results by providing information your audience wants. Prospective patients want to know things like your reputation, whether you take insurance, other healthcare professional recommendations, the technology you use, and more. A comprehensive healthcare marketing strategy helps you stand out, build trust with your audience, and create the opportunity to engage with more potential customers. Let us help you showcase what you can do for your customers. We’ll assess your current digital marketing efforts and recommend effective solutions to grow your healthcare business.