This Is LD
This Is LD
This Is LD
Lacoudhir Design LTD
Suite 151, 43 Bedford Street, London, UK
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Financial Services & Fintech

Marketing that survives compliance and converts.

Fintech platforms. Regulated financial institutions. B2B financial technology businesses. We build commercial marketing programmes for financial services enterprises operating in regulated global markets.
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3

Global Offices
London · Vancouver · Hong Kong

Regulated

Institutional and retail built as separate programmes.

$30M+

Typical Client Profile
Enterprise & scaling brands

Healthcare · Finance · Tech · Education

Sector Expertise
Regulated industry specialists

FINANCE MARKETING REALITY

In financial services, every creative decision is also a compliance decision.

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FCA financial promotion rules. MiFID II requirements. SEC and FINRA advertising standards. The equivalent frameworks in Singapore, Hong Kong, Australia, and every other market a global financial business operates in.

Claims that need legal sign-off before they can run. Copy that has to be simultaneously compelling to a CFO, a procurement team, and a compliance officer reviewing it line by line.

Most agencies treat compliance as a final approval gate that kills half the work. By the time legal has finished with the copy, there is often not much left worth publishing. The result is sanitised messaging that nobody reads and campaigns that underperform not because of budget or channel but because the work is legally timid.

We build compliance in from the brief. Our financial services clients get campaigns designed within the regulatory constraints from the start, which means shorter review cycles, fewer revisions, and copy that actually moves the financial buyers you need to reach.

Financial services enterprises across every sub-sector.

Our finance clients share a structural challenge: marketing complexity that a generalist agency cannot manage. The sub-sectors differ. The regulatory and commercial pressure does not.
01.

Fintech Platforms (Series B and Beyond)

Growth-stage and scaling fintech businesses competing in markets where differentiation is hard and trust is everything. We build demand programmes that move past feature comparisons into genuine business case positioning, within the regulatory frameworks your buyers expect you to operate in.
02.

Regulated Financial Institutions

Banks, insurers, asset managers, and payment companies operating under FCA, SEC, MAS and equivalent global frameworks. We understand the approval process and build campaigns designed to move through it quickly, not stall inside it.
03.

B2B Financial Technology

Enterprise software and infrastructure businesses selling into financial institutions. Long sales cycles, technical buyers, procurement-heavy processes. We build content and demand programmes calibrated to the reality of selling complex technology to risk-averse buyers.
04.

Wealth Management and Investment

Marketing to high-net-worth individuals and institutional investors requires a different creative and regulatory approach to retail financial marketing. We have operated across both and build programmes that reflect those differences rather than paper over them.
THE CHALLENGE

Why financial services marketing underperforms.

Everything Starts Here
The best financial services marketing is commercially bold and legally clean. Those two things are not in conflict if you design for both from the start.

The most common failure in financial services marketing is not a creative problem. It is a compliance design problem. When legal review happens at the end of the production process, it functions as a veto rather than a guide. Claims get stripped. Headlines lose their edge. The campaign that launches is a safer, blander version of what was originally intended.

 

The agencies that succeed in this sector are the ones that have learned to make the creative and commercial argument within the regulatory constraints, not in spite of them. That means knowing what the FCA rules actually say, not just what they prohibit. It means briefing writers against the relevant standards from day one. It means the compliance team receives a document that is already substantially clean, which shortens review cycles and preserves the work.

 

There is also a structural challenge specific to enterprise financial sales. A bank, insurer, or large financial institution buying enterprise software has a procurement team evaluating commercial risk, an IT function evaluating integration complexity, a compliance function evaluating regulatory exposure, and a finance function evaluating total cost. Marketing that speaks to one of those stakeholders and ignores the others leaves the deal exposed at every other point in the process.

HYPER-FOCUSED FUEL

Financial Services Marketing Services

Full-cycle marketing programmes built for the complexity of financial services. Every service is scoped for enterprise scale, designed within the applicable regulatory frameworks, and measured against commercial outcomes.
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01.

Compliance-Aware Content and SEO

Financial services is one of the most competitive categories in organic search, and one of the most poorly served by agency content. Most content in the sector is either legally sound and commercially inert, or commercially interesting and legally problematic. We build content that is both. Keyword architecture targeting enterprise and institutional buyer search intent. Long-form content that earns topical authority in your product category. Technical SEO foundations that ensure your content is indexed and eligible to rank. All briefed and reviewed against the relevant regulatory standards before it reaches your compliance team.
02.

B2B Demand Generation

Enterprise financial services sales close because a business has been visible and credible to the right accounts across a 9 to 18 month evaluation cycle. We build account-based marketing programmes targeting your specific ICP in financial services, multi-touch content sequences calibrated to procurement timelines, and campaigns measured against pipeline contribution rather than lead volume. Sales enablement is built into every programme: content your team can deploy at each stage of the buying process, from initial outreach to post-demo objection handling with compliance-ready materials.
03.

Brand Positioning and Messaging

In financial services, trust is the primary purchase driver. The positioning work that matters most is not the visual identity but the specific, evidenced claims about what you do, for whom, demonstrably better than the alternatives. “Trusted financial partner” saturates the category. We build positioning that does not. Market positioning documents, audience-specific messaging frameworks, competitive landscape analysis, and the core narrative that holds together every campaign, sales deck, and content programme, written to survive both legal review and a sceptical CFO.
04.

Paid Media and Performance Campaigns

Financial advertising on Google, LinkedIn, and Meta is subject to platform-specific restrictions that change frequently. We maintain working knowledge of those restrictions and build campaigns that operate within them without sacrificing commercial effectiveness. For enterprise financial sales, paid media is a sustained brand presence play across a long buying cycle, not a direct response channel. We build separate programme strategies for B2B institutional buyers and retail or consumer financial audiences, because the targeting logic, creative requirements, and regulatory obligations are fundamentally different.
05.

Global Market Strategy

A financial marketing campaign that runs in the UK under FCA rules needs substantive adaptation for the US, EU, Singapore, Hong Kong, and Australia. Not just translation but regulatory review, claims adjustment, and in some cases a materially different creative approach. We manage global programme coordination from our London, Vancouver, and Hong Kong offices, which puts us in the relevant time zones and regulatory environments for the major financial centres your business operates in. Consistent strategy, market-specific compliance.

Financial marketing across every major market.

Our three offices sit in London, Vancouver, and Hong Kong: three of the world’s most significant financial centres. When we say we understand global financial marketing, we mean our people work in these markets.
UK & Europe

FCA and MiFID II Territory

Deep knowledge of UK financial promotion rules and EU regulatory requirements. London remains the primary European financial centre and the natural home for a financial services marketing practice with global ambitions. We know how the FCA thinks and we build work accordingly.
North America

SEC, FINRA and Canadian Markets

US financial advertising operates under a distinct regulatory framework from the UK and EU. Our Vancouver office gives us operational North American capability and the cultural familiarity to build campaigns that resonate with US and Canadian financial buyers rather than being adapted UK programmes.
Asia-Pacific

MAS, SFC and APAC Expansion

Singapore and Hong Kong are the primary financial centres for APAC market entry. Our Hong Kong office operates in this environment directly. We build financial marketing programmes for businesses expanding into APAC markets and understand the regulatory and cultural specifics of each jurisdiction.
WHY THIS IS LD?

What makes the difference in financial services marketing.

We know our stuff.
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Compliance Fluency

We know what FCA Clause 4.2 says. We know what constitutes a fair and clear financial promotion. That means we find the compliant version of a compelling claim rather than defaulting to language nobody will read.

Global by Operation

London, Vancouver, Hong Kong: three major financial centres. When we manage global financial marketing programmes, our people are operating in those regulatory environments, not consulting on them from a distance.

Enterprise ICP

We work with $30M+ ARR businesses exclusively. Our frameworks, expectations, and commercial processes are calibrated to enterprise complexity. We do not apply consumer fintech growth tactics to regulated institutional marketing problems.

Long-Cycle Demand Specialists

Enterprise financial services sales do not close in 30 days. Our demand generation frameworks are built for 9 to 18 month procurement cycles, because that is how institutional financial buying actually works.

Shorter Review Cycles

Because compliance is built into our briefing and production process rather than reviewed at the end, our financial services clients typically move through internal legal and compliance review faster than they did with previous agencies.

KNOWLEDGE SECTION

Financial services marketing. What you need to know.

What does a fintech marketing agency do?
A fintech marketing agency builds demand generation, SEO, content, and paid media programmes for financial technology businesses operating in regulated environments. The key distinction from a generalist agency is compliance fluency: understanding FCA financial promotion rules, knowing what claims require regulatory sign-off, and building marketing that is commercially effective within those constraints rather than despite them.
FCA financial promotion rules require that marketing communications are fair, clear, and not misleading. For regulated firms, all financial promotions must be approved by an FCA-authorised person before publication. In practice, this means compliance needs to be designed into the creative process from briefing stage, not reviewed at the end. We brief and write against FCA requirements, which reduces internal review cycles and gets campaigns to market faster.
B2B fintech marketing targets institutional or corporate buyers such as finance directors, CTOs, and procurement teams, with long evaluation cycles and high-value contracts. B2C fintech marketing targets individual consumers with performance marketing economics and shorter conversion cycles. Both involve regulatory compliance, but the strategy, channels, and creative approach are fundamentally different. We build separate programmes for each.
Enterprise financial software demand generation requires sustained visibility across a 9 to 18 month evaluation cycle. We build account-based marketing programmes targeting your specific ICP in financial services, multi-touch content sequences that address each stage of the procurement process, and LinkedIn campaigns measured against pipeline contribution. Sales enablement content is built into every programme.
Financial regulation differs substantially between the UK (FCA), EU (MiFID II, ESMA), US (SEC, FINRA), Singapore (MAS), Hong Kong (SFC), and other major markets. We build modular content architectures that can be adapted by market without losing strategic coherence, and we manage compliance adaptation across jurisdictions from our London, Vancouver, and Hong Kong offices.
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Let's talk about your financial services marketing.

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We work with fintech platforms, regulated financial institutions, and B2B financial technology businesses at $30M+ ARR. No pitch decks, no calls that go nowhere. A direct conversation about whether we are the right fit.