This Is LD
This Is LD
This Is LD
Lacoudhir Design LTD
Suite 151, 43 Bedford Street, London, UK
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Education & EdTech

Education and EdTech marketing for enterprises that need to grow.

B2B EdTech platforms. Universities. Corporate learning providers. Professional development businesses. We build marketing programmes for education enterprises operating at scale and for the complex, multi-stakeholder buying environments that define them.
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3

Global Offices
London · Vancouver · Hong Kong

B2B & B2C Global EdTech Market

We build separate strategies for both in the same programme.

$30M+

Typical Client Profile
Enterprise & scaling brands

Healthcare · Finance · Tech · Education

Sector Expertise
Regulated industry specialists

HYPER-FOCUSED FUEL

Education marketing sits at an uncomfortable intersection.

It looks like consumer marketing on the surface. You’re talking to individuals making choices about learning, careers, and futures. But underneath, it behaves like B2B enterprise marketing. A university admissions decision involves parents, school advisors, scholarship committees, visa considerations, and years of prior brand exposure.
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An enterprise edtech sale involves IT, procurement, L&D leadership, the CISO, and sometimes a board-level sign-off.

A corporate training platform sale sits somewhere between both, with individual learner experience driving bottom-up demand and institutional ROI justifying top-down budget.

Most agencies pick a lane. Consumer agencies market to students and learners as individuals — big funnels, volume acquisition, short conversion cycles. B2B agencies market to institutional buyers with ABM strategies, long-cycle nurture programmes, and sales enablement content.

The agencies dominating education marketing in search right now are almost entirely in the first camp: US enrollment specialists, student acquisition firms, K-12 procurement agencies. They’re very good at what they do. They’re just not built for what you need.

LD sits between those approaches.

We apply commercial B2B discipline, including rigorous ICP definition, multi-stakeholder content, long-cycle demand programmes to education sector clients who are often operating in both B2B and B2C environments simultaneously. We work with EdTech platforms that have a consumer product and an institutional sales motion.

We work with universities that are running international student recruitment campaigns and simultaneously pitching executive education programmes to Fortune 500 HR functions.

We work with corporate learning providers who need to close enterprise sales while maintaining brand equity with individual learners.

The education marketing challenge, at $30M+ ARR scale, is not acquiring enough leads. It’s building the kind of brand authority and strategic content programme that makes institutional buyers trust you and keeps individual learners choosing you across a global market where the competitive set changes every quarter.

That’s the problem we’re built to solve.

WHO WE WORK WITH

Education enterprises at every stage of scale.

Our education clients share a structural challenge: marketing complexity that has outpaced what a general agency can manage. The sub-sectors differ. The problem doesn’t.

EdTech Platforms Series B and Beyond

Post-product-market-fit platforms navigating enterprise institutional sales and consumer acquisition at the same time, in two or more markets. We build separate programmes for each motion — because conflating them is where most edtech marketing breaks down.

Universities and Higher Education

International student recruitment across multiple markets, executive education programmes targeting corporate buyers, and institutional brand work that has to operate in two registers simultaneously. Credible to academics, compelling to prospective students.

Corporate Learning and L&D Platforms

Selling platform access to CHROs and L&D Directors while driving individual learner engagement that underpins renewal. Two audiences, two strategies, one programme budget. We've built frameworks for exactly this.

Professional Development and Certification Bodies

Competing against free alternatives requires a positioning argument, not a media budget. We build content and brand programmes that make the commercial case for premium credentials, specifically, evidentially, at scale.

THE CHALLENGE

Why EdTech marketing stalls at scale.

The fix is not more marketing. It’s more specific marketing.
Everything Starts Here
The most common reason EdTech marketing underperforms at $30M+ ARR isn’t creative quality or channel mix. It’s ICP clarity. Early-stage EdTech grows by acquiring anyone who will pay. By the time a platform reaches $30M ARR, it has customers across multiple segments, each with different needs, different buying processes, and different reasons to stay. Marketing to all of them as if they’re the same person is the mistake that stalls growth between $30M and $100M. Content that resonates with no one specific. SEO that attracts visitors who don’t convert. Paid media generating leads that take 18 months to close because they’re the wrong ICP.

The Dual-Motion Problem

Most $30M+ EdTech businesses run two go-to-market motions: enterprise institutional sales and consumer or prosumer acquisition. The infrastructure, ICP, content, and measurement for each are fundamentally different. Building one programme to serve both is a structural mistake, and the most common one we fix.

We start every education engagement with an honest ICP audit — who are your highest ACV, lowest churn, shortest-cycle buyers — then build the content, demand, and SEO programme around them. 

HYPER-FOCUSED FUEL

Education Marketing Services

Full-cycle programmes scoped for enterprise education complexity, from positioning and ICP work through to demand generation, SEO, paid media, and sales enablement.
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01.

B2B Demand Generation

Enterprise EdTech sales close because a business has been visible and credible to the right accounts across a 6–18 month evaluation cycle, not because of a single campaign. We build ABM programmes that target your specific institutional ICP, multi-touch content sequences calibrated to procurement timelines, and LinkedIn campaigns measured against pipeline contribution rather than MQL volume. Sales enablement is built in: content your team can send at each stage of the buying process, from initial outreach to post-demo objection handling.
02.

Education SEO & Content Strategy

Education enterprise buyers research for months before engaging a vendor. We build SEO and content programmes that intercept that research, with keyword architecture targeting institutional and enterprise search intent (not student acquisition terms), long-form content that earns topical authority in your category, and technical SEO that ensures your content is eligible to rank. The content that earns you a position in an institutional buyer’s consideration set before the RFP opens is often the most commercially valuable marketing you can do.
03.

International Recruitment Marketing

International student recruitment is a genuinely global competition — and a domestic campaign translated into Mandarin is not a global strategy. We start with market intelligence: which geographies have the strongest commercial opportunity for your programme mix, what the competitive landscape looks like there, and how your brand needs to adapt to be credible in markets where it has limited existing recognition. Managed across our London, Vancouver, and Hong Kong offices rather than coordinated remotely from a single market.
04.

Brand Positioning & Messaging

In education, credibility is the primary purchase driver. The positioning work that matters most isn’t the visual identity. It’s the specific, evidenced claims about what you do, for whom, better than the alternatives. Transforming learning saturates the category. We build positioning that doesn’t. Market positioning documents, audience-specific messaging frameworks, competitive landscape analysis, and the core narrative that holds together every campaign, sales deck, and content programme.
05.

Paid Media & Performance Campaigns

Paid media for enterprise EdTech and paid media for consumer learning acquisition run on entirely different logic. We manage both, with separate strategy, targeting, creative, and measurement frameworks for each audience type. For institutional buyers, paid media is a brand presence play across a long evaluation cycle. For consumer acquisition, it’s a direct response channel with different economics entirely. We don’t conflate them.

Education marketing across every major market.

Our three offices put us in the right time zones to manage global education programmes without the coordination delays that single-market agencies experience.
UK & Europe

UK HE and European Edtech

Post-Brexit international recruitment, EU edtech procurement, DfE and Ofsted-adjacent marketing, and UK professional development sector. We understand the structural pressures UK higher education faces in 2026 and build marketing that responds to them honestly.
North America

US and Canadian Markets

The largest and most competitive education market globally. Our Vancouver office gives us operational North American capability — not a translated UK campaign, but programmes built for how US and Canadian institutional procurement actually works.
Asia-Pacific

APAC Growth Market

China, India, Southeast Asia, South Korea. The largest opportunity for international student recruitment and enterprise edtech expansion — and the most complex to market in. Our Hong Kong office works in this region, not from outside it.
WHY THIS IS LD?

What makes the difference in education marketing.

We know our stuff.
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B2B and B2C

Most agencies optimise for one motion. We build programmes for clients running enterprise institutional sales and consumer acquisition simultaneously because that's the reality of most $30M+ EdTech businesses.

Global by Operation

Three offices, three time zones, three distinct market environments. When we say we manage international education marketing, our people have actually worked in those markets.

Enterprise ICP

We work with $30M+ ARR businesses exclusively. Our frameworks and commercial expectations are calibrated to enterprise complexity rather than startup velocity or SME budgets.

Long-Cycle Demand Specialists

Education enterprise sales don't close in 30 days. Our demand generation frameworks are built for 6–18 month procurement cycles because that's how institutional buying works.

KNOWLEDGE SECTION

Education and EdTech marketing. What you need to know.

What does an EdTech marketing agency do?
An EdTech marketing agency builds demand generation, SEO, content, and paid media programmes specifically for education technology businesses. The distinction from a generalist agency is sector knowledge — understanding how EdTech procurement decisions are made at enterprise scale, the difference between B2B institutional and B2C consumer acquisition, and how to build marketing that works across both without conflating them.
Enterprise EdTech targets institutional or corporate buyers — procurement teams, L&D directors, CHROs — with 6–18 month evaluation cycles, formal RFP procedures, and contracts in the $50K–$500K range. Consumer EdTech targets individual learners with short conversion cycles and performance marketing economics. Running one programme that tries to serve both usually serves neither well.
Higher education marketing covers universities recruiting students and building institutional reputation. EdTech marketing covers technology companies selling platforms to institutions, businesses, or learners. Both require specific sector knowledge, but the strategy, buyer psychology, and channel mix are different. We work in both.
International education marketing requires market-specific strategy, not translated domestic campaigns. Channel mix, cultural context, procurement structures, and regulatory environments all differ by geography. We start with market intelligence — which geographies represent the strongest opportunity for your specific offer then build distinct programmes for each, managed from our London, Vancouver, and Hong Kong offices.
For mid-competition education terms, initial rankings typically appear within 6–10 weeks of indexation, with stable competitive positions within 3–6 months. Education SEO traffic is highly qualified. One institutional buyer finding you during the research phase of a procurement cycle is worth considerably more than equivalent consumer traffic.
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WE DO IT ALL FOR YOU

AGENCY HIRE

A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
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WE GUIDE YOUR DIY STRATEGY

CONSULTANT

An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
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Let's talk about your education marketing programme.

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We work with EdTech platforms, universities, and corporate learning providers at $30M+ ARR. No pitch decks, no calls that go nowhere, just a direct conversation about whether we’re the right fit.