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Healthcare Insights.

  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

What Marketing Accountability Actually Means in a Regulated Industry

A practical guide to marketing for schools, universities and edtech: the channels that work, how to measure ROI, and when to bring in specialist support.

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  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

Agentic AI in Healthcare Marketing: What Can Be Automated and What Cannot

A practical guide to marketing for schools, universities and edtech: the channels that work, how to measure ROI, and when to bring in specialist support.

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  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

5 MedTech Marketing Challenges That Are Harder Than They Look

The medical device industry is a dynamic and highly regulated field, offering innovative solutions to improve patient care and outcomes. However, marketing medical devices presents a unique set of challenges that require a comprehensive understanding of both the healthcare and business landscape. These challenges are often compounded by the need to balance patient safety, regulatory compliance, and competitive pressures.

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  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

SEO in Healthcare: How to Build Sustainable Growth in a Highly Regulated Industry

In an increasingly interconnected world, the healthcare industry has transcended geographical boundaries, offering a wealth of opportunities for medical device companies eager to expand their reach and impact. Global marketing, the strategic practice of promoting and selling products or services on a worldwide scale, has emerged as a pivotal tool for healthcare organisations seeking to capitalise on this globalised healthcare landscape.

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  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

Simplifying Healthcare Digital Marketing: The Case for a Full-Service Digital Marketing Agency

In an increasingly interconnected world, the healthcare industry has transcended geographical boundaries, offering a wealth of opportunities for medical device companies eager to expand their reach and impact. Global marketing, the strategic practice of promoting and selling products or services on a worldwide scale, has emerged as a pivotal tool for healthcare organisations seeking to capitalise on this globalised healthcare landscape.

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  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

Proven Medical Marketing Strategies

Just as monitoring vital signs is crucial for patient care, medical marketing serves as a vital indicator of your practice’s business health and growth potential. In today’s competitive healthcare landscape, effective medical marketing is key to helping practices thrive and build strong connections within their communities.

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  • Elizabeth Snuggs
  • Posted by Elizabeth Snuggs

The Future of Digital Marketing for Medical Devices

In an increasingly interconnected world, the healthcare industry has transcended geographical boundaries, offering a wealth of opportunities for medical device companies eager to expand their reach and impact. Global marketing, the strategic practice of promoting and selling products or services on a worldwide scale, has emerged as a pivotal tool for healthcare organisations seeking to capitalise on this globalised healthcare landscape.

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  • Lisa Eyo Andrews
  • Posted by Lisa Eyo Andrews

Global Marketing for MedTech Companies: A Strategic Guide

A practical guide to global marketing for medical device and MedTech companies: compliance, localization, and where expansions go wrong.

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