The constant evolution of web technology makes it difficult to choose between building a website or a web application for your healthcare organisation. As a result, you may end up with more tech than you need. That’s why it’s important to assess what capabilities you require before deciding what’s best for your healthcare organisation.
The Difference Between a Healthcare Website and a Web Application
Let’s take a moment to explain the difference between a healthcare website and a web application so you can make the most informed decision possible. A healthcare website, like any website, is a group of information-based static pages. They’re great for delivering information but aren’t as dynamic as a web application.
On the other hand, a web application is software that’s accessible within a browser. It allows for interaction with a range of functionality and requires a specialised team to create an app that suits your organisation. To understand which is best for you, you must do your research to ensure that you have a solution designed for your specific needs.
Choosing the Right Website Technology
What’s considered the “right technology” for building a website is not universal. Therefore, when starting a healthcare website build, there are a few factors to consider:
- Your budget
- Your website or web application’s end goal
- The experience of the internal team maintaining your website (or your budget to hire a third party for site maintenance)
- Development costs
- Licensing costs
- Performance and scalability
An excellent point to remember is that a reputable website builder offers you advice based on your specific requirements – and they should provide more value beyond the latest technology trends.
HIPAA Compliance for Healthcare Websites
The foundation of your healthcare marketing strategy is your website – it needs to be suited to your audience while remaining HIPAA-compliant. Use these tips from FullMedia to create a website that falls in line with HIPAA rules:
- Every healthcare web form, contact form, and all appointment data must be stored on an encrypted server with off-site backup
- Get and use an SSL certificate
- Emails containing patient health information (PHI) must be sent through encrypted email servers
- PHI must only be accessible to authorised individuals
- Your healthcare web-hosting company must be HIPAA-compliant
- Sign a business associate agreement (BAA) with third parties
- Add a HIPAA privacy policy to your site
- Implement processes for deleting, backing up, and restoring PHI
- Designate a team member to be your HIPAA compliance officer to keep your policies up-to-date
Supportive Healthcare Marketing Specialists
LD is a 360-degree digital marketing agency specialising in healthcare marketing and website technology. Whether it’s a site or a web app, we’ve got you covered.
Book a coffee with us and find out how we can help you reach your healthcare marketing goals.
A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
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A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals. Book your session today by contacting us:
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An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
GET STARTED
Great Choice!
An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute. Book your session today by contacting us:
Want FREE DONUTS?
Schedule your call RIGHT NOW in our calendar and we’ll send you a box of your favourite donuts after the chat.