Design through a visual representation to drive political messages and persuade public...
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The art of marketing ethical brands is quickly becoming valuable as consumer demands push companies to reevaluate their processes to be ethically conscious.
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In my last post I discussed key questions to reflect on when...
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To say that COVID-19 has rocked the world is an understatement. This...
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In my previous post, I discussed different types of ideas, why it’s...
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Partnering with a marketing agency can be a daunting prospect, especially as...
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In 2020, the world discovered how to work flexibly on a mass...
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Has your alarm ever gone off on a Monday morning, awakening you...
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Do you ever get stuck trying to come up with a new idea? Does the thought of creating ideas flood you with anxiety? You’re not alone, I’m right there with you. Constantly coming up with great ideas is part of many professional roles. Being ‘the ideas person’ can form the basis of a person’s reputation. Yet for many, idea generation feels difficult, inconsistent, stressful and outside of their wheelhouse (it’s definitely not!). In this blog, we explore how to minimise the pain and maximise the efficiencies of idea generation.
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Whether it’s a group text with friends or sending instructions to a...
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"The concept of a digital nomad in its true form has slowly...
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In today's online world, shifting your focus to allow true creativity, and...
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You Can Lead ‘Em to the Funnel but You Can’t Make ‘Em...
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Let's start by stating the obvious; 2020 can get in the bin....
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Did you know that when Dr. Seuss started to write 'The Cat...
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It sounded pretty crazy at the time, but every one of us has that zone. The zone where you really know your stuff. The zone where you are the expert.
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The ability to work remotely used to be considered a job perk...
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When Choosing a Facebook Advertising Agency There Is More Than Meets the...
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Did you know that our little human brains process imagery 60,000 times faster than text? As a result of this, visual information is viewed 94 percent more than text-based. This is one of the many reasons why when writing Facebook ads they should contain imagery.
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We live in a world where over 50 percent of us own...
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The work of Marksteen Adamson is intriguing. He is a founding partner of Asha who gained an international reputation for being an inspiring creative strategist and problem solver. Marksteen advises global companies, governments, countries, and charities on brand strategy and brand behaviour.
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Everybody has them, horror clients who are often clueless, annoying, and sometimes even rude. There is plenty of proof that it affects all industries. Everyone strives for customer satisfaction, but sometimes it can be near impossible to please the unpleasable.
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A well-known American marketing author named Philip Kotler once said, “Marketing takes a day to learn and a lifetime to master.” When you consider the rate at which marketing trends can change to keep up with technology and customer demands, this quote is accurate. As 2018 rolls on, there are some marketing trends that you should consider as part of your strategy.
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Those who work from home will tell you that lack of a cubicle has pros and cons, but mostly pros. Does the fact that pants are optional in your home office beat the social element of the bullpen?
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It goes without saying how important lead generation from a website is these days. In 2017, 96 percent of Americans shop online. Your site is the hub for all of the quality content that you have to offer your customers. Perhaps you want to give out a little information that they will find useful in exchange for their email address to help grow your mailing list? There are plenty of strategies like this to ensure that you make the most of your web traffic.
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With the exception of Superbowl commercials, very few people enjoy advertisements. We can all agree that ads are annoying, especially when they pop-up unannounced in places they aren’t welcome. Inbound marketing removes this issue.
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If you, like us, are fans of the work of Foilco, it should be no surprise why we are chatting with David Segwick. His latest book is a 30x30 homage to the great work produced by the company presented through the minds of a range of amazing artists. It doesn’t end there. David himself has a style that captured our eye and made us fall in love with his work. (Even though he isn’t a fan of “style”) So naturally, we wanted to do an artist feature on him just to learn more.
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As we move into yet another year, it’s always fun to analyse what design trends may carry over and expand. Alternatively, which ones haven’t seen for awhile, that may return. Keeping in mind that we have no crystal ball, let’s consider this an educated guess. As we progress, originality seems harder to come by so the tweaking of old trends seems like the safest bet.
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Ricky has worked with some huge clients, Nike and Coca-Cola amongst them, but no matter the size has always brought his clean and stylish approach to the work. What we loved the most about him, however, was his insistence on encouraging the community and culture in design. He runs a podcast in which he chats to other artists whom he admires, a monthly newsletter and our personal favorite, the Daily Design Club website. We had a little chat with the man himself to learn more about all things Ricky Richards.
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You have to feel a little bit sorry for the music industry....
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Lisa’s illustrations not only grab your eye straight away, they also have a playful nostalgia about them. They remind us of the beautiful and colourful books we would read as children whilst also managing to include a modern flair through their individuality.
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"Weird is good." This is what Johnny Earle, aka Johnny Cupcakes, thought...
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Brendan Dawes dropped out of school when he was sixteen. He then...
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Your brand’s page ‘likes’ on Facebook aren’t just a number to measure...
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The Electronic Waste Conundrum Each day 142,000 computers and more than 416,000...
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Content marketing continues to be the workhorse of B2B marketing — today...
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When you walk into your local coffee shop, say hi to your...
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