Healthcare & Medical SEO Services
Build Organic Traffic to your Health Website through Search Engine Optimisation (SEO)
Need to inject some life into your healthcare business’s online presence? Our medical SEO services will stop your website from flatlining by putting you in front of the patients who are actively searching for your services.
When someone needs medical care, their first step is usually to search online. Fun fact: Over 70,000 health-related searches happen every minute on Google. That’s a lot of potential patients looking for healthcare services!
Whether they’re searching for a “dentist near me” or researching specialist treatment options, people turn to search engines like Google and Bing for answers.
If your healthcare business isn’t visible in these search results, you’re missing out on connecting with these potential patients – and unfortunately, they’re probably finding your competitors instead.
Plus, unlike traditional advertising, SEO keeps working for your practice 24/7, bringing in a steady stream of patients who are actively searching for the services you provide.
What is Medical SEO?
Medical SEO marketing is like a digital stethoscope and healthcare plan – it helps diagnose and improve your online health. A good healthcare SEO agency helps you rank higher organically in medical-related searches on all the major search engines, precisely when potential patients are looking for your services.
This leads to:
- Attracting more qualified patients by appearing in relevant health searches when they're actively seeking your services
- Dominating local healthcare searches to become the go-to healthcare provider in your geographic area
- Breaking through the digital noise with targeted medical content that resonates with your ideal patients
- Building a profile of credibility and trust through authority content that showcases your medical expertise
SEO whether it’s for healthcare or any other industry is a continuous process – much like preventive healthcare itself. As search engines constantly evolve their algorithms, maintaining your medical practice’s online visibility requires ongoing optimization and monitoring. It’s about ensuring your practice stays prominently visible in search results, adapting to new ranking factors, and consistently delivering the quality content that both search engines and patients value.
With traditional advertising losing its impact, a strong search presence has become critical – it puts your practice in front of patients exactly when they’re actively searching for medical solutions, creating timely connections that traditional marketing simply can’t match.
Why is Healthcare SEO Important?
77% of healthcare journeys start with a search engine, and that number is only growing.
Today’s patients are more empowered than ever, relying on Google to find answers, compare providers, and make critical healthcare decisions. If your practice doesn’t have strong search visibility, you’re not just missing clicks—you’re missing the chance to connect with the patients who need your care.
A tailored medical SEO strategy puts your practice in front of those actively searching for your services, ensuring you show up at the right time, in the right place. It’s about more than rankings—it’s about trust, accessibility, and building a digital presence that reflects the quality care you provide.
Healthcare SEO isn’t like optimizing for plumbers or pet shops. It demands specialist expertise, as you’re dealing with sensitive medical topics that directly impact people’s wellbeing – something that most general SEO professionals aren’t equipped to navigate.
It requires:
What is Medical SEO?
- Deep understanding of medical terminology and how to make it accessible to patients while maintaining accuracy
- Comprehensive knowledge of healthcare regulations across the world including HIPAA, NHS, GDPR, and FDA guidelines and implementation
- Expert grasp of healthcare marketing regulations, codes of conduct and advertising restrictions across different jurisdictions
Technical Excellence
- Website design and layout for healthcare businesses to help search engines understand your medical speciality and expertise
- Structuring of healthcare data to enhance visibility of knowledge about medical conditions and treatments
- Mobile-first design optimisation specifically for urgent healthcare searches and emergency information
A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
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A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals. Book your session today by contacting us:
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An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
GET STARTED
Great Choice!
An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute. Book your session today by contacting us:
Want FREE DONUTS?
Schedule your call RIGHT NOW in our calendar and we’ll send you a box of your favourite donuts after the chat.
Our SEO services medical and healthcare businesses are designed to help thrive online. Whether you’re looking to attract local patients, enhance your website’s performance, or build authority in your field, we’ve got the right mix of strategies to meet your goals.
Here’s what we offer:
We dive deep into the search habits of your potential audience to uncover the exact keywords they’re using to find healthcare services. From high-volume terms like “GP near me” to long-tail searches such as “best ENT specialist for sinus surgery,” we ensure your site targets the phrases that matter most.
By focusing on the right keywords, we help you:
- Appear in front of the right audience at the right time.
- Increase your website’s visibility in search results.
- Drive highly qualified traffic to your site.
When patients need healthcare, they often look locally. Our local SEO strategies ensure your practice stands out in searches like “private clinic in Birmingham” or “dermatologist near me.” We optimise your online presence for:
- Google Business Profile: Ensuring your profile is complete and compelling.
- Localised keywords: Helping you dominate searches in your area.
- Online directories: Listing your practice in trusted healthcare directories to boost credibility.
A slow or clunky website can turn potential patients away—and hurt your search rankings. We optimise the technical side of your website to ensure it is lightning-fast, mobile-friendly, and easy for search engines to crawl. Our technical SEO includes:
- Improving page load times for a seamless user experience.
- Making your website mobile-responsive for patients on the go.
- Ensuring your site’s structure is search-engine friendly for better indexing and rankings.
Backlinks are like digital referrals that boost your website’s domain authority. This off-page technique signals to search engines that your site is credible and authoritative. Our tailored backlink strategies focus on earning high-quality links from trusted sources in the healthcare industry. We achieve this by:
- Collaborating with reputable medical directories, educational platforms, and industry sites.
- Creating shareable, expert-driven content that other websites want to link to.
- Building relationships with organisations and influencers in the healthcare sector.
We help search engines understand your website better by adding structured data. We use schema markup to:
- Display rich snippets like reviews, FAQs, and contact details in search results.
- Improve your click-through rates by making your listings stand out.
- Highlight key information about your practice directly on search engine results pages (SERPs).
Great content is at the heart of any successful SEO strategy. We create high-quality, medically accurate blogs, videos, meta descriptions and FAQs to educate your audience and encourage action. Our content marketing services help you:
- Build trust and authority in your medical or healthcare niche.
- Keep patients informed with relevant, engaging content.
- Drive organic traffic by answering patients’ questions and solving their problems.
Google and other search engines places high importance on E-E-A-T for healthcare websites. We help you build these pillars by:
- Highlighting your credentials, certifications, and expertise.
- Create medically accurate, high-quality content.
- Build trust with patients through transparency and authoritative backlinks.
In healthcare, trust is everything. Positive reviews and social proof can make or break a patient’s decision to choose your practice. Our reputation management services include:
- Monitoring your online reviews and ensuring a consistent flow of positive feedback.
- Encouraging satisfied patients to leave reviews on platforms like Google and Trustpilot.
- Addressing any negative reviews professionally to build trust and transparency.
Whether you’re looking to connect with more local patients, enhance your website’s performance, or build stronger online authority in your specialty, we understand the unique challenges of healthcare SEO. Let’s discuss how we can help your practice thrive online – reach out for a consultation.
Beyond our core medical SEO expertise, we also offer additional these optimisation services to create a holistic and integrated SEO strategy for your medical practice:
- Deep Competitor Analysis
- Advanced Analytics and Reporting
- Multilingual SEO
- Conversion Rate SEO
- Voice Search Optimisation
- Social Media SEO
- Video and Image SEO
Achieve TMS, a leader in Transcranial Magnetic Stimulation (TMS) for depression, partnered with LD to create an integrated SEO marketing strategy to support their rapid expansion.
The Challenge
Achieve TMS needed local visibility for multiple locations, targeting competitive keywords like “depression” and “TMS,” while addressing inconsistent online profiles and improving lead quality.
The Solution
- Multi-Location SEO: Optimising Google Business Profile listings for each location and targeting neighbourhood-specific keywords.
- Improved Profiles: Updating listings to reduce irrelevant inquiries.
- Marketing Workflows: Streamlined follow-ups and tracking to convert leads effectively.
The Results
- SEO Success: Achieve TMS ranked in Google’s Local Pack for all locations and increased location page traffic.
- Boosted Leads: From 10 patients in a year to 41 consults in the first month of LD’s Adwords campaign.
- Higher Efficiency: Improved lead quality and better use of consultants’ time.
The Verdict
LD’s targeted SEO marketing strategy helped Achieve TMS grow their visibility, streamline operations, and attract more patients, solidifying their leadership in TMS treatment.
We don’t believe in guesswork. Our process is data-driven and proven to deliver results:
- Step 1 - Initial Analysis: We audit your current online presence, from keywords to site performance, to identify where improvements can be made.
- Step 2 - Strategy Development: We craft a tailored SEO plan designed to increase your organic traffic and attract more patients.
- Step 3 - Implementation: Our team gets to work optimising your site, creating content, and enhancing your SEO.
- Step 4 - Monitoring and Reporting: SEO is never “set it and forget it.” We continuously monitor your performance, making adjustments to keep your traffic growing.
Frequently Asked Questions
How long until I see results from healthcare and medical SEO?
Like any good treatment plan, SEO takes time. Expect initial improvements within 3-6 months, with significant results visible after 6-12 months. We’ll provide monthly progress reports clearer than a high-resolution MRI.
How much should I invest in medical SEO?
We have a range of SEO packages that can be adapted to suit your situation. SEO is an investment in your practice’s future – one that continues paying dividends long after paid advertising stops.
What makes you different from other SEO agencies?
We’re specialists in healthcare and medical SEO, like you’re a specialist in your field. We understand the unique challenges of healthcare marketing, compliance requirements, and patient privacy concerns. Plus, we’ve got a track record of success that would make a cardiac monitor beep with joy.
Do you handle multiple locations?
Absolutely! We’ve helped practices with up to 15 locations dominate their local markets. Each location gets its own focused SEO strategy while maintaining brand consistency.
At This Is LD, we don’t just “do SEO.” We’re a team of bold, creative, and data-driven experts who thrive on helping healthcare businesses stand out in the digital crowd.
Here’s why we’re the best fit for your practice:
Customised Strategies for Medical Professionals
Every clinic, hospital, private practice or allied healthcare business is unique. We tailor our SEO strategies to meet the specific needs of your business.
Proven Expertise in Medical SEO Services
With years of experience, we’ve helped healthcare providers achieve remarkable results. Think 150% increases in organic traffic and fully booked patient schedules.
Complete SEO Expertise
From technical SEO to creative content marketing, we provide everything you need under one roof.
We Know How to Drive Organic Traffic
SEO has a reputation for making big promises but delivering minimal results? We’ll prove our value with real, measurable traffic growth. Our clients love getting our monthly SEO reports.
Full Service Digital Agency Partner
While healthcare SEO is a specialty, we’re part of a full-service digital agency. This means we can seamlessly integrate your SEO strategy with other digital marketing services – from website design to paid advertising – all under one roof. It’s comprehensive healthcare marketing that delivers real results.
If you’re ready to reach more patients and grow your practice, let’s talk.
Our medical SEO experts have helped healthcare providers across the industry boost their visibility, grow patient engagement, and achieve exceptional results through organic search.
Let’s turn your website into a powerful SEO tool that connects you with the patients when they need you the most.
Your potential patients are searching right now. Book your free discovery call today and let’s get your practice the visibility it deserves.