What PRODUCTS or SERVICES do you provide
Here you state what your business provides. For example: "Eco-friendly cleaning products.
What is your TARGET SEGMENT?
Your target segment is the specific group of people or businesses that will benefit the most from your product or service. Think about who they are (age, gender, occupation, income level, education). For example: “Individuals & families in urban households across the U.S.”
What TARGET AUDIENCE do you serve?
The question to ask yourself here, is who benefits most from your product or service, and what type of person or business is actively searching for the solution you provide?
Consider where are they located (local, regional, national, or global focus), and what are their interests, values, and lifestyle (such as hobbies, passions, attitudes, values).
For example: “People who value sustainability and want eco-friendly solutions.”
How does your audience BEHAVE?
Then think about how they behave, in terms of buying habits, spending patterns, an how they search for solutions. For example: “Frequent online shoppers who rely on digital services to manage their lives.”
What PROBLEM does your audience have?
What problems do they need to solve? (Challenges, frustrations, unmet needs). For example: “Busy people who struggle with keeping their homes clean and green.”
What BENEFIT would your audience get by working with you?
Benefits are the direct advantages or features your product or service provides to your customers. They answer the question, what does your customer gain from using your product or service? Benefits are typically tangible and immediate outcomes or solutions that address a customer’s specific need or pain point. For example: “Natural and non-toxic cleaning products.”
What is the IMPACT of this benefit?
Impact refers to the long-term or broader effect of those benefits on the customer’s life, business, or goals. It answers the question, what change or transformation does this bring to your customer’s life or business? Consider that impacts are often more emotional, subjective, or strategic, and they highlight how the benefit contributes to overall growth, success, or improvement. They can be tangible or intangible outcomes, feelings, or experiences. For example: “A healthier home environment and peace of mind.”
Who are your closest COMPETITORS?
For example: "Traditional cleaning companies."
What WEAKNESS do your competitors have?
Here we think about the weaknesses or gaps your competitors have in their product or service. For example: “Harsh chemicals.”
What is your unique DIFFERENTIATOR or VALUE?
Here we think about what makes your product or service unique. For example: “We prioritize sustainability and wellness.”
Why does your business deserve TRUST?
This is where you need to consider your data and your social proof. Things like case studies, testimonials, statistics, or product demonstrations that give your claim legitimacy. For example: “You can trust us because our clients have seen a reduction in allergies and improved air quality, as shown in our testimonials and reviews.”
What is the INCENTIVE for someone to choose your business now?
Lastly, we look at creating urgency and a call to action. For example: “Right now, we are offering a free eco-friendly starter kit with your first cleaning service, so it’s the perfect time to choose us.”
