This Is LD
This Is LD
This Is LD
Lacoudhir Design LTD
Suite 151, 43 Bedford Street, London, UK
Work Inquiries
[email protected]
Social Media Management & Paid Social

Social media that builds real commercial relationships, not just followers.

Enterprise brands in healthcare, technology, finance and education don’t need more impressions — they need social media programmes that put them in front of the right decision-makers, build genuine sector authority, and generate the kind of commercial conversations that lead to pipeline. We run organic and paid social for organisations where results mean revenue, not reach.
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3

Global Offices
London · Vancouver · Hong Kong

B2B | B2C | D2C

Full-channel management for organic & paid social.

$30M+

Typical Client Profile
Enterprise & scaling brands

Healthcare · Finance · Tech · Education

Sector Expertise
Regulated industry specialists

Most enterprise social media fails because it’s built around content volume, not commercial intent. In healthcare, finance and technology, the audiences that matter — the clinicians, procurement teams, CFOs, CTOs — are not persuaded by inspirational quotes and product announcements. They respond to sector expertise, genuine insight and evidence-based content. That’s what we build social programmes around.

HYPER-FOCUSED FUEL

What Our Social Media Programmes Include

Full-service organic and paid social. From strategy and content to community management, social selling and performance reporting.
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01.

Social Media Strategy

Audience mapping, channel selection, content pillar development and competitive analysis. All built around your commercial objectives, not social media best practices in the abstract. For enterprise brands in regulated industries, strategy includes content compliance review so nothing goes live that creates regulatory risk.
02.

LinkedIn Marketing & Social Selling

Organic LinkedIn management for enterprise brands, including company page growth, employee advocacy programmes, executive thought leadership, and content strategies built specifically for the LinkedIn algorithm and the professional audience it reaches. We also support B2B social selling programmes that help your commercial team use LinkedIn for pipeline generation, not just brand awareness.
03.

Multi-Location Social Management

For enterprise brands operating across multiple offices, regions or markets. Building consistent brand voice with locally relevant content, managed from our offices in London, Vancouver and Hong Kong. We’ve run social media programmes spanning the US, UK, Europe and APAC simultaneously for multi-market clients who need one agency, not three.
04.

Content Creation & Management

Editorial social content. Written, designed and scheduled across your agreed channels. B2B content for LinkedIn, thought leadership articles, case study social cuts, data visualisations and sector insight content that positions your brand as the credible expert in your field rather than another agency posting product updates.
05.

Paid Social Advertising

LinkedIn Ads for B2B targeting (job title, company size, industry, seniority), Meta for healthcare consumer and education audiences, and YouTube for brand and thought leadership campaigns. For regulated industries, we build compliance review into the ad creation and approval process.
06.

Community Management & Monitoring

Responsive community management for enterprise social channels. Including responding to comments, managing direct messages, escalating issues and monitoring for brand mentions, competitor activity and sector conversations. For healthcare clients, community management includes monitoring for adverse event reports and patient safety references that carry regulatory reporting obligations.
CHANNEL SELECTION

Platforms We Manage

Channel selection is always led by where your buyers are, not by which platforms are easiest to manage or most popular generically.
LinkedIn

Primary B2B platform for all four sectors. Company page, employee advocacy, thought leadership, LinkedIn Ads and social selling. The most important channel for enterprise B2B brands targeting decision-makers.

Facebook / Meta

Patient community management for healthcare brands, alumni communities for education, and paid Meta advertising for consumer-facing campaigns where the audience demographic fits.

X / Twitter

Sector news monitoring, conference and event engagement, and thought leadership for brands active in healthcare policy, fintech regulation and technology discourse.

Instagram

Brand storytelling, culture content and visual campaigns. Relevant for healthcare consumer brands, education institutions and tech companies building employer brand alongside commercial presence.

YouTube

Long-form thought leadership, product explainers, webinar hosting and video SEO. Managed in conjunction with our animation and video production team for end-to-end video social strategy.

TikTok

Short-form video for consumer health brands, EdTech platforms and technology companies targeting younger professional or student audiences. Managed within relevant advertising restrictions for each sector.

SECTOR EXPERTISE

Social Media for Regulated & Complex Industries

Social media in regulated sectors requires sector knowledge, compliance awareness and an understanding of audiences that is fundamentally different from consumer social management.

Healthcare & MedTech

Social media management for healthcare organisations, medical device companies, pharmaceutical brands and digital health platforms. Content that meets MHRA and ASA advertising standards in the UK and FDA social media guidance in the US. Community management that recognises adverse event reports and medical queries requiring escalation. Medical device social media marketing that communicates clinical value to the right audience without overstating claims.

Healthcare Marketing

Technology & SaaS

LinkedIn-led social programmes for enterprise software companies and B2B SaaS brands. Thought leadership content built around your product category, executive profiling for leadership team presence, and social selling support for commercial teams targeting enterprise technology buyers. Content that speaks to CTOs, Heads of Digital and enterprise IT decision-makers.

Technology Marketing

Finance & FinTech

FCA-compliant social media content for financial services firms and fintech brands. Understanding the financial promotion rules apply to social media in the UK. We build compliance review into the content approval process as standard. LinkedIn for institutional and professional finance audiences, with paid social for fintech consumer acquisition campaigns managed within applicable regulatory frameworks.

Finance Marketing

Education & EdTech

Social media for universities, EdTech platforms and education brands reaching student, academic and institutional audiences simultaneously. International student recruitment social campaigns, alumni community management, and B2B social programmes for EdTech companies targeting HR, L&D and procurement decision-makers in enterprise organisations.

Education Marketing

How We Manage Social Media Programmes

01.

Audit & Strategy

Channel audit, competitor analysis, audience mapping and content pillar development. For regulated-industry clients, we map content areas against applicable compliance frameworks at strategy stage — so we know what we can and cannot say in your sector before we write a word.
02.

Content Creation

Monthly content calendar produced and submitted for client approval, with enough lead time for internal review and compliance sign-off where required. We accommodate your approval workflows, not the other way around. All content is written to your brand voice, fact-checked for accuracy and reviewed for regulatory compliance before scheduling.
03.

Publishing & Community Management

Scheduled publishing across agreed channels with active community management, including responding to comments, managing DMs, monitoring mentions and escalating issues. For healthcare clients, community management includes a defined protocol for adverse event reports and off-label medical queries that carry regulatory obligations.
04.

Reporting & Optimisation

Monthly reporting against agreed KPIs. Reach, engagement rate, follower quality, share of voice in your sector, and where trackable, pipeline attribution from social activity. We report on what matters commercially, not what makes a social media dashboard look impressive. Quarterly strategy reviews assess channel mix, content themes and budget allocation.
KNOWLEDGE SECTION

Frequently Asked Questions

How do you evaluate a social media marketing agency?
The most important criteria are sector expertise, compliance capability, and evidence of commercial results — not follower growth or engagement rate metrics. For enterprise brands in regulated industries, the evaluation should include: does the agency understand the compliance requirements specific to your sector? Can they show examples of social media work for brands of comparable scale and complexity? Do they report on commercial KPIs (pipeline, share of voice, content-attributed enquiries) rather than vanity metrics? Do they have a defined approval process that accommodates your internal review requirements? References from comparable clients, a detailed proposal process rather than a generic pitch deck, and transparency about how content is produced and approved are all strong indicators of a credible B2B social agency.

For enterprise brands in healthcare, technology, finance or education, the criteria should go beyond creative quality and follower metrics. Key criteria:

(1) Sector experience: have they managed social media for brands in your industry, with your compliance requirements?

(2) Platform expertise: do they specialise in the platforms where your buyers actually are, or do they manage all platforms generically?

(3) Content quality: is their client content genuinely authoritative, or is it generic agency-produced copy?

(4) Reporting and measurement: do they report on business outcomes or social metrics?

(5) Process and governance: do they have a defined content approval workflow that your compliance or legal team can work within?

(6) Team structure: who actually manages your account day-to-day, and do they have relevant sector knowledge?

Yes, regulated industries are a core specialism, not an afterthought. For healthcare clients, we understand MHRA and ASA advertising standards in the UK, FDA social media guidance for the US market, and the community management protocols that apply when patients or carers raise medical queries or adverse events in public comments. For financial services clients in the UK, FCA financial promotion rules apply to social media content. We build compliance review into the content creation and approval process as standard. We do not apply a generic social media template to regulated industries and adapt as problems arise.
B2B social media ROI is rarely a direct attribution. The buyer who becomes a client six months later consumed your LinkedIn thought leadership content three months before they searched for an agency. We build measurement frameworks that track the full contribution: share of voice in your sector, content engagement quality (are senior decision-makers engaging?), LinkedIn follower demographics (are the right job titles following?), website traffic from social channels, and where CRM integration allows, content-influenced pipeline. We report on these monthly alongside the standard reach and engagement metrics, and we’re transparent when a metric doesn’t represent commercial value.
Organic social media covers the content you post on your own channels, including your company page posts, employee content, community management and brand-owned conversations. It builds long-term authority, audience quality and sector credibility, but reaches primarily people who already follow you or engage with your content. Paid social (LinkedIn Ads, Meta Ads, YouTube advertising) puts your content in front of precisely targeted audiences who don’t yet know you, defined by job title, company size, industry, seniority and other professional attributes. For enterprise B2B brands, both are necessary: organic builds the credibility that makes paid social convert, and paid social reaches the decision-makers that organic content alone cannot reliably reach. We manage both from a single strategy.
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Is your social media building the right commercial relationships?

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If your social channels aren’t consistently reaching senior decision-makers in your target sectors, or if your content isn’t positioning your organisation as a credible voice in your industry — we’d like to take a look and show you what a different approach would deliver.