Public Relations.
It feels pretty good when people know who you are, but how do you become known? Sure, you could scream through a bullhorn, but we have a much more effective approach. Our global marketing agency shows the world who you are and what you’re about through a cunning agency PR strategy. Whether you’re in the UK, US, Europe or elsewhere, our communications agency can help you get noticed.
Our global marketing agency’s PR services pay long-term dividends through a variety of powerful assets, including a permanent web presence, strong SEO and company credibility. Let our global team of unicorns customise a PR strategy for your organisation.
What’s Your Organisation’s Reputation?
Think of yourself as the star onstage, all you have to do is shine. Our global marketing agency’s PR team is the behind-the-scenes crew who promotes the show, makes you sound great, and casts you in a positive light. We generate favourable publicity that introduces people to your brand and helps them get to know, like and trust you. Stand out from the boring masses with a PR strategy that sets you apart. Let everyone else hang out in greyscale, and we’ll broadcast you in technicolour.
Our global marketing agency’s PR services produce exclusive results through products, original thinking, and our willingness to do the legwork. These efforts ensure the right people know about your organisation and they’re willing to share your story with their audience. We give you the keys to the kingdom (or queendom) to get your public image right.
When PR works, it’s magic, and our extensive global experience helps you get noticed around the globe. From original idea generation for the media, availability for interviews, and article production, we do it all. Our agency PR approach emphasises content curation for each medium. We know that the same approach for a press release doesn’t work in social media, so we adapt your messaging for every channel. We study the landscape, rub elbows with the right people and get your messaging into the right hands.
It’s not luck. With our know-how and experience we delivery results.
PR is a strategic communication process. Everybody has a ‘go-to’ guy, that’s us. We’re the guy who knows the right people, and builds mutually beneficial relationships between organisations, the media and the public.
PR adds sizzle to the steak. A steak is pretty good on its own, but the sizzle announces it, demanding attention and anticipation. Think of agency PR as a chef who turns your steak from ordinary to extraordinary. Solid agency PR works on multiple platforms, helping to frame how the public perceives an organisation. You’ve got a reputation to build and protect, and our global marketing team is the construction crew.
But PR is more than just networking and relationships – it’s also about storytelling. Our global marketing team will work with you to create narratives that help you reach your marketing goals. We give the public the information they need to root for you, no matter what internet trolls might be saying. Effective agency PR strategies help convince the public to promote your idea, buy your products, refer you, and much more. If you’re on social media, that’s fantastic. Social media can augment PR efforts and amplify messaging or story concepts. Put simply, we’re here to enhance and build your reputation through traditional media, social media, and other communication platforms.
Storytelling on its own is no good if you don’t make the news. There are a few ways to get media coverage, and we’re experts on how to do this. To get published in the media, you can either create a story with a unique angle or follow a trend that’s happening already. Either way you have to have a strong hook supported by captivating copy. Our talented global team of writers is passionate about creating stories that support your brand goals. Whether it’s your personal or business brand, we’ve got you covered.
Publicity is all about placement. PR and advertising both get your name out there, but they are different styles of marketing. It’s the difference between paying for advertising versus unpaid media exposure via PR. Audiences view these approaches differently. Advertising, while relevant, is purchased attention. It appears in paid media sections, including search results and ad placements. Paying for reach can help spread your message, but it can also create skepticism when audiences know that exposure has been bought.
PR, on the other hand, is earned attention. It’s not an advertisement, it’s purely organic content. Effective PR agencies bring your organisation into the conversation by earning a place in the media. To get your name out there, we network and convince others to write positive stories about you. In a PR-driven approach, reporters and journalists write about your organisation without payment on their channel or news site – lending credibility to your organisation. Having third-party endorsement builds trust with an audience. This validation takes you from zero to 100 faster than doing your own social media and digital marketing
Early Entry
This program delivers strategic media pitching to your industry key targets, with a goal of earning you at least one media opportunity a month, while helping to strategically build your social media community.
It’s a no-frills, 90-day PR and training program designed to deliver critical strategy, social media community and introductory PR.
- Strategic Program Counsel/Action Plan
- Minimum four media opportunities
- Media Training
- One Newswire News Release Distribution (minimum placement 100 outlets + MarketWatch)
- Sponsored Executive Q&A profile in five top tier business and/or tech publications (think Information Age, Silicon Valley News, US News & World Report, Entrepreneur)
- Community building and engagement management for one social channel (including TikTok or Instagram)
Industry PR
This program focuses on creating brand success and awareness by spotlighting the company executive’s industry knowledge and problem-solving and the unique impact the product or solution offering delivers to the marketplace.
This is our most requested package.
- Focused Executive Thought Leadership / Enterprise / Product Counsel
- Secure Minimum of Ten Features / Podcast / Contributed Article Invitations
- Custom Topic/Response Strategy
- Expert Guidance, Weekly Results Meeting
- Professional Writing/Editing Services
- One Executive Content Campaign: Sponsored profile in Top
- Tier Publications such as Time, Entrepreneur and more
- Minimum Five Top Tier Profile Placements
- Media Training
- Results: High-visibility focus of the executive’s industry leadership and the company’s prominence and offerings in the industry
Thought Leadership
Selection of this program requires the Client/Candidate must have industry experience, a compelling point of view and a willingness to be an active resource for the media for this program.
Programs are six months, no-risk cancellation if not accepted into Executive Council Program.
- Prestige Membership in an Executive Council Program: Forbes, INC or Rolling Stone: membership and topic/writing expert management for monthly contributed article placement under your byline
- Foundation: Strategic Plan + Time Table + Objectives + Deliverables
- Coaching | Media Training & Analysis
- Key Message Platform | Industry Issues Research
- Minimum Ten Media Interview Opportunities: Targeting industry, customer and top business/national outlets over a six month period
- Key Social Channel: Management, Content and Amplification of your key social channel
- News Release + Digital Distribution: one key newswire distribution
- Awards Program evaluation and recommendation
The right PR strategy influences consumer behaviour and augments your existing approaches to marketing and communications. Let our global marketing agency work with you to come up with a cross-channel PR strategy that’s much greater than the sum of its parts.