Healthcare PR & Communications Agency

In healthcare, how you communicate publicly carries the same weight as what you communicate. A MedTech company whose market entry story is told accurately and compliantly in the right publications, a healthcare services organisation whose leadership team is a recognised voice in sector media, a digital health brand whose thought leadership reaches clinical decision-makers. These organisations win contracts, partnerships and market position that their less visible competitors do not. We build healthcare PR and communications programmes that understand the difference.

Global Offices
London · Vancouver · Hong Kong

B2B | B2C | D2C | H2H

International healthcare communications & media relationships.

$30M+

Typical Client Profile
Enterprise & scaling brands

Compliance

Sector Expertise
Regulated industry specialists

Healthcare communications sits at the intersection of clinical accuracy, regulatory compliance and commercial credibility. An inaccurate claim in a press release about a medical device is not just a PR problem, it is a potential regulatory violation, a clinical liability and a reputational risk that no amount of subsequent communications can fully repair. We build healthcare PR programmes from that understanding, not as a constraint on creativity but as the foundation of communications that actually work in a regulated market.

When your medical breakthroughs deserve more than just another press release, you need a healthcare PR firm that thinks differently.

That’s where LD comes in.

As a healthcare PR agency and full-service digital partner, we deliver innovative campaigns that resonate with patients, practitioners, and decision-makers alike.

Our blend of medical knowledge and creative communications ensures your message not only reaches but also engages your target audience.

Let us help you turn medical complexity into stories that captivate and convert.

Why Choose LD as Your Healthcare PR Firm?

Most healthcare communications agencies play it safe. We don’t. As your healthcare PR firm, we will combine bold thinking with meticulous execution to deliver campaigns that demand attention. Here’s what makes our healthcare PR services different:

Industry Innovation: While others follow the rulebook, we write new chapters and create fresh approaches to healthcare communications that set you apart
Strategic Precision: Your medical niche deserves more than a one-size-fits-all approach. We craft bespoke campaigns that align perfectly with your objectives
Data-Backed Decisions: We don't just measure success—we define it. Our analytics drive continuous optimisation of your campaigns
Crisis Mastery: When minutes matter, our rapid response team turns potential setbacks into opportunities to showcase your leadership
Proven Impact: Our portfolio tells stories of transformation—from breakthrough biotech launches to hospital reputation management—with metrics that matter

If you’re ready to see what happens when creativity meets healthcare expertise, you’ve found your medical PR agency.

Navigating Healthcare's Complex Landscape

Healthcare PR isn’t what it used to be. Today, it’s where science meets storytelling, and regulations align with real human connections.

Healthcare organisations need to navigate the language of compliance while crafting fresh, engaging messages that resonate. It’s about building authentic relationships with an audience that’s more informed, empowered, and health-conscious than ever.

We understand these complexities, and our track record shows that when healthcare PR is done right, the benefits are transformative.

Full-spectrum healthcare PR — from media relations and thought leadership to market entry communications, content marketing and crisis response.

Editorial coverage in the healthcare, MedTech and life sciences publications that your audiences — clinicians, procurement teams, investors and patients — actually read. Coverage secured on story quality and clinical accuracy, not volume of press releases distributed.

Positioning healthcare executives, clinical leaders and medical directors as authoritative voices in their sector through bylined articles in clinical and trade publications, expert commentary placements, conference speaking strategy and the healthcare media briefing programmes that build long-term journalist relationships. Thought leadership for healthcare organisations that targets the decision-makers your organisation needs to reach: NHS commissioners, hospital procurement teams, clinical directors, and the investor community that funds healthcare innovation.

Original research, white papers, clinical commentary and healthcare industry surveys that generate earned media coverage, build thought leadership and provide your commercial team with credible content assets simultaneously. Content marketing for healthcare and medical device organisations that meets clinical accuracy standards, sits within regulatory guidance for health claims, and addresses the real questions that clinicians and procurement teams ask when evaluating your organisation. White papers placed with healthcare trade press. Surveys that generate industry news coverage. Data that becomes the reference point in your sector.

PR and communications for medical device manufacturers, MedTech companies and life sciences organisations. We understand device classification, the difference between CE mark and FDA 510(k) clearance in how products can be described publicly, and the clinical evidence requirements that shape what can and cannot be claimed in media coverage. Product launch PR, clinical trial milestone communications, market entry announcements and regulatory approval press campaigns — all built within applicable frameworks from the outset.

Healthcare market entry is a communications challenge as much as a regulatory one. For UK MedTech and healthcare companies entering the US market, or US healthcare organisations expanding into the UK and Europe, we build the media presence, stakeholder relationships and editorial credibility in the target market before commercial operations begin. Our London office manages UK and European healthcare media, our Vancouver office manages North American healthcare communications. Market entry PR timed to run alongside regulatory clearance and commercial launch announcements.

Rapid-response communications for healthcare organisations facing regulatory investigations, product safety issues, clinical adverse events, clinical trial failures or media crises. Healthcare crisis communications requires simultaneous management of: regulatory reporting obligations (which cannot be delayed for communications reasons), clinical audience trust (clinicians are the hardest audience to regain once lost), patient and public communication (particularly for consumer-facing health brands), and media response (where a story can reach national press within hours). We provide on-call crisis support for retained healthcare PR clients.

Healthcare is not one market —and the communications requirements differ significantly between a MedTech company, a GP practice, a pharmaceutical brand and a digital health platform.

MedTech & Medical Devices

PR and communications for medical device manufacturers and MedTech companies — from Class I devices to Class III implantables. Product launch PR, regulatory milestone communications, clinical trial announcements, and market entry strategy for companies expanding internationally. Medical device marketing and communications that accurately represents device capabilities within MHRA, CE and FDA frameworks.

Hospitals & Health Systems

Communications for NHS Trusts, private hospital groups and integrated health systems. Patient communications, service announcement PR, clinical excellence positioning and the stakeholder communications that manage relationships with commissioners, regulators and the press simultaneously. Healthcare practice marketing strategies that reflect the specific accountability and public interest obligations of healthcare providers.

Digital Health & HealthTech

PR and communications for digital health platforms, health apps, remote monitoring companies and healthtech startups. The digital health media landscape requires sector-specific relationships. Investment announcement PR, NHS digital adoption communications, and the thought leadership that builds credibility with clinical procurement teams evaluating digital health solutions.

GP Practices & Clinic Groups

Marketing communications and PR for GP practices, dental groups, physiotherapy networks and specialist clinic chains — including multi-location practice groups where consistent brand voice, local relevance and CQC-compliant patient communications must be managed simultaneously. Marketing strategies for medical practices that build patient trust, attract referrals and manage online reputation across multiple locations.

Pharmaceutical & Life Sciences

PR and communications for pharmaceutical companies within ABPI code and MHRA guidance in the UK, and PhRMA code and FDA guidance in the US. DTC and HCP-targeted communications managed within applicable frameworks, clinical pipeline communications, and the corporate reputation PR that shapes how pharmaceutical organisations are perceived by the media, regulators and the clinical community.

Marketing to Healthcare Professionals

Communications programmes specifically designed to reach clinicians, GPs, nurses, pharmacists, allied health professionals and clinical decision-makers as an audience, not just as practitioners. Digital marketing for healthcare professionals requires an understanding of how HCPs consume information, what they trust, and the regulatory requirements that govern marketing to clinical audiences in different geographies.

Healthcare PR operates within specific regulatory and professional frameworks. We understand them. Here’s what that means in practice.

UK: MHRA & ASA

The Medicines and Healthcare products Regulatory Agency regulates advertising of medicines and medical devices in the UK. The Advertising Standards Authority enforces the CAP code for advertising, including healthcare claims in editorial and social contexts. All UK healthcare PR and content is reviewed against both frameworks before publication, including bylined articles, press releases, social media content and website copy that makes clinical or health claims.

UK: ABPI Code

The Association of the British Pharmaceutical Industry code governs the promotion of prescription medicines to healthcare professionals and the public. For pharmaceutical clients, all communications materials including PR content, must comply with the ABPI code's requirements for fair, balanced and accurate presentation of clinical data. We review pharmaceutical PR content against the ABPI code as a standard step in our approval process.

US: FDA & FTC

FDA guidance on digital health communications, medical device promotion and social media covers how healthcare organisations communicate about regulated products in the US. The FTC regulates health claims more broadly. Our Vancouver team manages US healthcare PR with direct knowledge of these frameworks, including the specific requirements for fair balance in communications about prescription products and the off-label promotion rules that govern medical device communications. HIPAA also governs how patient health information can be referenced in US healthcare marketing and communications, including case studies, testimonials and patient story content. We ensure all US healthcare communications that reference patient outcomes or clinical data are structured to comply with HIPAA's minimum necessary standard and patient authorisation requirements.

US & UK: HIPAA & Patient Data

The Health Insurance Portability and Accountability Act governs how protected health information (PHI) is used in the US, including in marketing, PR and communications contexts. For healthcare organisations producing case studies, patient testimonials, outcome-based press releases or social proof content, HIPAA compliance determines what patient information can be referenced, what requires explicit patient authorisation, and what constitutes a prohibited marketing use of PHI under the Privacy Rule. We review all patient-referenced content for US healthcare clients against HIPAA requirements as standard including the minimum necessary standard, business associate agreement requirements where applicable, and the distinction between healthcare operations communications and marketing communications under HIPAA's definitions.

For NHS clients, patient case studies and outcome content are also reviewed against NHS confidentiality policy and the Common Law Duty of Confidentiality before publication.

How We Run Healthcare PR Programmes

Current media presence audit and competitor coverage analysis across healthcare, medtech and digital health media. Communications strategy development mapped against your commercial objectives. Market entry timeline, regulatory milestones, investment rounds, clinical publication schedule. Compliance framework mapped at strategy stage so we know what we can and cannot say in your specific product category and market before we write a word.

Story development, press release drafting, byline article writing and all other communications materials. All reviewed for clinical accuracy and regulatory compliance before your internal sign-off, and reviewed again after your internal approval before anything goes to media. For pharmaceutical and medical device clients, materials are reviewed against applicable codes (ABPI, MHRA, FDA) at draft stage as a non-negotiable step in the process.

Targeted media outreach to relevant healthcare journalists and editors, based on genuine sector media relationships, not press release distribution databases. Exclusives for significant announcements (clinical data, regulatory clearances, major partnerships), embargo management for planned milestone announcements, and the journalist relationship management that generates proactive interview and commentary opportunities beyond planned press activity.

Monthly coverage reporting with share of voice analysis across target healthcare publications, sentiment tracking and key message penetration assessment. Coverage amplified through healthcare-appropriate social channels, email communications and where relevant, paid media to extend editorial reach to clinical audiences. Quarterly programme reviews assess coverage quality, journalist relationship development and alignment with your clinical and commercial calendar.

Here’s how we break things down:

Early Entry

This program delivers strategic media pitching to your industry key targets, with a goal of earning you at least one media opportunity a month, while helping to strategically build your social media community.

It’s a no-frills, 90-day PR and training program designed to deliver critical strategy, social media community and introductory PR.

Optional Add-Ons:

Industry PR

This program focuses on creating brand success and awareness by spotlighting the company executive’s industry knowledge and problem-solving and the unique impact the product or solution offering delivers to the marketplace.

This is our most requested package.

Focused Executive Thought Leadership / Enterprise / Product Counsel
Secure Minimum of Ten Features / Podcast / Contributed Article Invitations
Custom Topic/Response Strategy
Expert Guidance, Weekly Results Meeting
Professional Writing/Editing Services
One Executive Content Campaign: Sponsored profile in Top
Tier Publications such as Time, Entrepreneur and more
Minimum Five Top Tier Profile Placements
Media Training
Results: High-visibility focus of the executive’s industry leadership and the company’s prominence and offerings in the industry

Thought Leadership

Selection of this program requires the Client/Candidate must have industry experience, a compelling point of view and a willingness to be an active resource for the media for this program.

Programs are six months, no-risk cancellation if not accepted into Executive Council Program.

Prestige Membership in an Executive Council Program: Forbes, INC or Rolling Stone: membership and topic/writing expert management for monthly contributed article placement under your byline
Foundation: Strategic Plan + Time Table + Objectives + Deliverables
Coaching | Media Training & Analysis
Key Message Platform | Industry Issues Research
Minimum Ten Media Interview Opportunities: Targeting industry, customer and top business/national outlets over a six month period
Key Social Channel: Management, Content and Amplification of your key social channel
News Release + Digital Distribution: one key newswire distribution
Awards Program evaluation and recommendation

What does a healthcare PR agency do?

A healthcare PR agency manages the communications between healthcare organisations and their key audiences — journalists, clinicians, procurement teams, investors, regulators and patients. In practice, this covers media relations (getting your organisation covered accurately in the publications that matter), thought leadership development (positioning your executives and clinical leaders as authoritative voices in sector media), content creation (white papers, clinical commentaries and research that support both PR and marketing objectives), and specialist communications for specific situations: product launches, regulatory milestone announcements, market entry, and crisis communications. What distinguishes a specialist healthcare PR agency from a general PR agency is the sector knowledge, regulatory compliance expertise and healthcare media relationships that healthcare communications specifically requires.

What are effective marketing and PR strategies for medical practices?

Effective marketing and communications strategies for medical practices — whether GP surgeries, specialist clinics, dental groups or physiotherapy networks — typically combine: local search visibility (ensuring the practice appears prominently in local searches for relevant clinical services), patient communications and community management (responding to reviews, managing online reputation), PR for clinical excellence (local media coverage of new services, clinical milestones, and community health initiatives), content marketing (patient education content that builds trust and demonstrates clinical expertise), and where appropriate, paid digital advertising targeted at local patient populations. For multi-location practice groups, the challenge is maintaining consistent brand communications while allowing enough local relevance for each site to build its own community presence. Compliance with GPC, CQC and ASA guidance on healthcare advertising applies to all of these channels.

How do you approach PR and communications for medtech companies entering new markets?

International market entry for medtech companies is a communications challenge that runs in parallel with the regulatory and commercial process. The media groundwork — building relationships with healthcare journalists in the target market, establishing the clinical narrative around the product, and placing initial thought leadership coverage — should begin 3–6 months before commercial launch. For UK medtech companies entering the US, our Vancouver office manages North American healthcare media relations in the correct time zone and with knowledge of US medical device media conventions. For US companies entering the UK or European markets, our London team manages UK and European healthcare media. We coordinate market entry communications to run alongside regulatory clearance announcements (510(k), CE mark, UKCA) and commercial launch timing — so that the media story lands when the commercial team is ready to respond to the enquiries it generates.

How is healthcare PR different from general PR?

Healthcare PR differs from general PR in three fundamental ways. First, regulatory compliance: press releases about medical devices, pharmaceutical products and health services must comply with MHRA, ASA, ABPI and FDA frameworks. A claim that would be acceptable in a general consumer PR context may constitute a regulatory violation in a healthcare context. Second, audience complexity: healthcare communications must often reach multiple distinct audiences simultaneously — clinicians, patients, procurement teams, investors and regulators. Each with different information needs and trust thresholds. Third, clinical accuracy: inaccurate health claims carry clinical, legal and reputational consequences that are uniquely severe in healthcare. A specialist healthcare PR agency builds compliance review, clinical accuracy checking and multi-audience messaging into its process as standard. Not as an occasional accommodation for difficult clients.

Do you manage healthcare PR for organisations in both the UK and the US?

Yes. UK healthcare PR covering the NHS, private healthcare sector, UK MedTech, pharmaceutical and digital health companies. US healthcare PR understands the FDA communications guidance and FTC health claim rules that apply to US healthcare organisations. For clients operating in both markets, which includes most of the MedTech companies we work with, we manage a coordinated UK/US communications programme from both offices, with a single strategic overview and market-specific execution.

The future of healthcare public relations is digital—we lead the way by:

Using Data to Target Campaigns Precisely: Reach the right audience, every time
Leveraging Healthcare Influencers: Partner with trusted voices in your field
Creating Shareable, Authoritative Content: Boost your brand's credibility
Integrating SEO and Content with PR Strategies: Ensure long-term visibility and impact

As a full-service agency, we integrate your healthcare PR strategy into your broader marketing initiatives, ensuring a unified approach. Start with a single project and discover the power of true integration. Then, as your needs grow, we’ll be there every step of the way. We work with clients across the world, from the US, Europe and UK to Australia and Asia. No matter where you are, we’ve got you covered.

A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.

An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.

Whether you’re launching a medical device, entering a new market, building a thought leadership profile for your clinical leadership team, or managing a communications challenge. We’d like to understand your current position and show you what the right healthcare PR programme looks like for your organisation.

Healthcare PR & communications for organisations where credibility is clinical.

The Pulse of Healthcare Communications

Why Choose LD as Your Healthcare PR Firm?

Navigating Healthcare's Complex Landscape

Healthcare PR & Communications Services

Healthcare Media Relations

Healthcare Thought Leadership

Healthcare Content Marketing & PR Integration

MedTech & Medical Device Communications

International Market Entry Communications

Healthcare Crisis & Reputation Communications

Healthcare PR Across Every Sub-Sector

Compliance built into every brief. Not bolted on at sign-off.

UK: MHRA & ASA

UK: ABPI Code

US: FDA & FTC

US & UK: HIPAA & Patient Data

How We Run Healthcare PR Programmes

Audit & Strategy

Draft & Compliance Review

Outreach & Placement

Reporting & Amplification

Our Healthcare PR Services: No Sugar-Coating, Just Results

Strategic Media Relations

Crisis Communications & Reputation Management

Digital Health Communications

Patient and Healthcare Professional (HCP) Engagement

Early Entry

8,500

Industry PR

12,500

Thought Leadership

18,000

Frequently Asked Questions

LD's Approach to Digital Healthcare Communications

Level Up Your PR Coverage

AGENCY HIRE

Full Service Marketing

CONSULTANT

Strategic Consulting

Building a healthcare brand that clinicians, commissioners and journalists take seriously?