Healthcare PPC built for compliance first, performance second.
Paid search in healthcare isn’t a standard channel. Google restricts what health brands can say, MHRA and FDA guidance governs how they say it. YOUR audiences, including clinicians, procurement teams, and patients — require a level of clinical credibility that generic ad copy cannot deliver. We run PPC for healthcare organisations, MedTech companies and health brands that need results within those constraints, not despite them.
An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
GET STARTED
Expert strategic guidance for marketing leadership teams navigating complex decisions: ICP definition, go-to-market strategy, channel mix, operating model design and market entry. Available as standalone engagements or as the foundation phase of a longer programme.
A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
GET STARTED
A fully managed marketing programme across the services your business needs. We take ownership of strategy, execution and reporting, operating as an integrated extension of your marketing function rather than a vendor managing discrete projects.
Healthcare paid search sits at the intersection of three distinct compliance environments: Google’s own advertising policies, sector-specific regulatory frameworks, and the clinical credibility standards your audience applies before they trust anything they read in an ad. We understand all three.
Google Healthcare Policies
Prescription drugs, clinical trials, medical devices and healthcare services each carry specific ad policy requirements. We know what Google permits, what requires certification, and what will get a campaign suspended. We build accordingly before a single ad goes live.
UK: MHRA & ASA
The Medicines and Healthcare products Regulatory Agency and the Advertising Standards Authority set strict rules for health claims, medical device promotion and pharmaceutical advertising in the UK. Our UK campaigns are built and reviewed against both frameworks as standard.
US: FDA & FTC
FDA guidance on digital health advertising and FTC rules on health claims apply to paid search in the US market. Our Vancouver team manages US healthcare campaigns with direct knowledge of these requirements and the approval workflows that US health brands need.
Healthcare PPC & Paid Search Services
A full paid media offering built specifically for the healthcare sector. Not just a generic service with a healthcare label applied.
Google Ads for Healthcare
Search campaigns for healthcare organisations, Google Display Network for brand awareness with health audiences, and YouTube for patient education and brand-building. All campaigns built within Google's healthcare advertising policies, including LegitScript certification support where required for pharmaceutical or addiction treatment clients.
Healthcare Paid Social
LinkedIn for B2B healthcare with targeting by job title (Clinical Director, Head of Procurement, CMO), organisation type (NHS Trust, private hospital group, MedTech company) and company size. Meta for consumer health campaigns including patient communities, carer audiences and health-conscious demographics, that are managed within Meta's healthcare advertising restrictions.
Healthcare Remarketing
Healthcare buyer journeys can be long. Whether clinical procurement, patient pathway or referral, sales are long and multi-touch. Remarketing programmes built around the healthcare decision cycle keep your brand visible across the journey without the frequency and messaging that will feel intrusive or inappropriate to clinical audiences.
Microsoft Ads for Healthcare
Bing and Microsoft Ads deliver a demographic that skews older and more professional, particularly valuable for healthcare B2B clients targeting NHS procurement teams, hospital department heads or senior clinical decision-makers. Lower CPCs than Google, with strong reach in the professional healthcare audience.
Medical Device PPC
Paid search for medical device manufacturers requires specific handling, including device classification, intended use claims, and clinical evidence standards all influence what can be said in an ad. We've managed PPC for Class II and Class III medical device companies across the US and UK, including campaign support for clinical trials and market launch programmes.
Landing Page & Conversion
Healthcare landing pages have specific requirements: appropriate health claim caveats, clear indication of who the information is for (HCP vs patient), and the clinical credibility signals (qualifications, evidence, regulatory logos) that health audiences need before they convert. We advise on and help build landing pages that convert within compliance.
What Makes PPC Essential for Healthcare?
According to Google, 5% of all searches are health related.
Whether it’s someone looking for a specialist, researching treatments, or learning about medical devices, the sheer volume of searches proves one thing: the healthcare market is highly competitive.
That’s where This Is LD, your trusted healthcare PPC agency, can help.
We understand that businesses across healthcare face unique communication challenges. With LD’s medical PPC expertise, you can overcome these hurdles, ensuring every PPC dollar works hard to deliver measurable results.
Let’s build a PPC campaign that drives success for your healthcare business today.
Healthcare is not one market. Each sub-sector has its own buyers, its own compliance environment, and its own conversion behaviour. We build for the specifics.
MedTech & Medical Devices
Device classification-aware campaigns, clinical evidence requirements in ad copy, and market entry PPC for new device launches across US and UK markets.
Hospitals & Health Systems
Patient acquisition campaigns for private hospitals, specialist clinics and health systems. GDPR-compliant audience targeting and sensitive health topic management across Google and Meta.
Digital Health & HealthTech
App install campaigns, platform trial sign-ups, and B2B lead generation for digital health platforms targeting NHS, private providers or consumer health markets.
Pharmaceutical
DTC and HCP-targeted campaigns for pharmaceutical brands, managed within MHRA/ASA guidelines in the UK and FDA guidance in the US. LegitScript certification support for relevant campaign types.
Case Study: Implementing a Compliant Pay-Per-Click (PPC) Marketing Strategy for CMR Surgical, a UK Medical Device Company
Case Study: Creating A Multi-Location Local SEO Strategy With Achieve TMS, a Depression Treatment Provider
Case Study: Transport for London – Travel In London, At A Glance
Case Study: How to Craft the Ultimate Facebook PPC Strategy
Case Study: Africa Progress Panel – Lights, Power, Action
As a leading healthcare PPC company, we understand the unique digital challenges when working in the healthcare industry. Here’s how we help our health clients overcome these well-known obstacles:
1. High Keyword Costs
Healthcare-related keywords are notoriously expensive. We maximise your ROI through strategic bidding and careful keyword selection to ensure every dollar is well spent.
2. Regulatory Compliance
We understand the complex world of healthcare advertising regulations. We’ll make sure your campaigns stay fully compliant with HIPAA, FDA, and GDPR requirements, so you can focus on your patients.
3. Long Decision Cycles
Consumer healthcare decisions can often take time. We use retargeting and dynamic ads to nurture leads until they’re ready to convert.
Local PPC Campaigns: Think Global, Act Local
For many healthcare providers, local visibility is key. Here’s how we make it happen:
Geo-Targeting
We fine-tune campaigns to target specific neighbourhoods or radiuses around your practice locations. This precision targeting helps manage costs while maximising relevance for local searches.
Local Extensions
Click-to-call buttons and map directions make it easy for people to find and contact you. Our medical PPC services incorporate mobile-friendly extensions that drive both online and offline conversions.
GMB Integration
As a skilled healthcare PPC agency, we sync your Google Business Profile with your ads to boost local visibility. We can optimise your business information, manage reviews, and ensure consistency across all platforms to strengthen your local presence.
Local Search Terms
Our campaigns capture location-specific searches with terms like "near me," "in [city name]," or "[neighbourhood] doctor," ensuring your clinic appears where local patients are searching.
Should healthcare businesses use PPC?
Yes, with the right approach. Healthcare is one of the most competitive paid search environments precisely because it works. The challenge is that healthcare advertising is subject to platform policies (Google restricts certain health claims and requires certification for some categories), sector-specific regulation (MHRA and ASA in the UK, FDA and FTC in the US), and audience expectations that require clinical credibility rather than generic persuasion. Healthcare businesses that try to run standard PPC campaigns without understanding these constraints either get their campaigns suspended or waste budget on low-quality traffic. Those that build campaigns within the framework get consistent, compliant, high-converting paid search results.
Can you run PPC for healthcare companies in both the US and UK?
Yes. We run multi-market healthcare paid search programmes as standard. Our London team manages UK campaigns within MHRA and ASA guidelines, and our Vancouver team manages US campaigns within FDA and FTC guidance. Each market operates as a distinct campaign structure with separate budgets and compliance frameworks — but with unified strategic oversight and consolidated reporting. We do not outsource market-specific management to third parties.
What healthcare categories can you advertise on Google?
Most healthcare categories are advertisable on Google with the right setup. General healthcare services, medical devices, health and wellness products, and digital health platforms can all run standard search campaigns. Some categories, including prescription drugs, certain clinical trials, and addiction treatment services, require Google certification (such as LegitScript) or carry additional policy restrictions. We assess your specific category and market at the outset and advise on what is permissible before building any campaign structure.
How do you handle sensitive health topics in paid search?
Sensitive health topics, including mental health, fertility, oncology, addiction, chronic conditions — require careful handling at every stage of the paid search process: keyword selection (avoiding terms that attract the wrong audience or carry policy risk), ad copy (appropriate health claim caveats, correct indication of intended audience), and landing page (clinical credibility signals, appropriate tone, GDPR-compliant data collection). We have experience managing campaigns across all of these categories and build sensitivity review into our standard process.
How do you measure PPC success in healthcare where conversions are complex?
Healthcare conversion journeys are long and rarely end with a single click. We build measurement frameworks that reflect the actual buyer journey. Tracking micro-conversions (content downloads, webinar sign-ups, form starts) alongside macro-conversions (enquiries, demo requests, referral submissions) and, where possible, CRM integration to attribute pipeline to paid search activity. For B2B healthcare clients with 6–18 month procurement cycles, this attribution work is as important as the campaign management itself.
A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
GET STARTED
A fully managed marketing programme across the services your business needs. We take ownership of strategy, execution and reporting, operating as an integrated extension of your marketing function rather than a vendor managing discrete projects.
An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
GET STARTED
Expert strategic guidance for marketing leadership teams navigating complex decisions: ICP definition, go-to-market strategy, channel mix, operating model design and market entry. Available as standalone engagements or as the foundation phase of a longer programme.
Google ads for medical practices have become an essential tool for communication and patient outreach. From private practices and dental clinics to hospitals, physiotherapists, and mental health providers, healthcare professionals across all specialties are seeing the impact of a targeted approach like a PPC campaign.
With 80% of patients researching health concerns and providers online before booking appointments, Google ads for physicians and other healthcare providers ensures your clinic will appear exactly when potential patients are searching for care.
Medical practices who leverage Google ads to capture potential patients actively searching for healthcare services have a competitive advantage over their competitors. When someone searches for “family doctor near me” or “dermatologist accepting new patients,” your practice can appear at the top of search results, providing immediate visibility to qualified leads.
Key benefits of Google ads for doctors, dentists and other medical professions include:
- Precise geographic and demographic targeting capabilities
- Ability to reach patients searching for specific treatments
- Real-time campaign adjustments based on performance
- Control over daily budgets and cost per acquisition
- Detailed tracking of appointment requests and calls
At LD, we know a well-executed, healthcare-focused Google ads campaign can positively impact patient acquisition while ensuring compliance with healthcare advertising regulations.
Video advertising is reshaping PPC strategies in the healthcare industry, and it’s only going to continue to grow.
Our healthcare clients are seeing success with video because it:
- Simplifies Complexity: Videos make it easier to understand medical concepts and procedures.
- Engages Audiences: People are more likely to interact with video than text alone.
- Boosts Conversions: Educational or testimonial videos build trust, driving inquiries and appointments.
Ready to explore how video ads can enhance your medical PPC advertising? We love to create engaging video content that connects with your potential audience and drives leads.
Precise audience targeting is the backbone of a successful medical PPC campaign.
At LD, here’s how we get it right:
- Patient and Client Personas: We craft detailed personas of your ideal audience, from parents seeking paediatric care to seniors exploring treatment options.
- B2B Targeting: We can connect healthcare vendors and suppliers with key procurement decision-makers at hospitals, clinics, and medical facilities through targeted digital campaigns focused on downstream organisations in the medical supply chain.
With LD, you partner with a healthcare PPC agency that truly understands your audience and drives results. Our deep understanding of healthcare demographics and data-driven targeting helps businesses like yours achieve ongoing growth.
Build Your Healthcare Brand into a Patient-Centric Powerhouse
Book Your FREE 1-HOUR Strategy Session with Our Experts
Looking for PPC Value? Try Dynamic Search Ads for Healthcare
Dynamic Search Ads (DSAs) transform your website content into targeted PPC ads automatically, connecting potential patients directly with your healthcare services. When someone searches for a specific medical term, DSAs create tailored ads that precisely match their query, improving both relevance and performance.
This smart automation delivers measurable benefits: better ad positions at lower costs, improved click-through rates, and stronger conversion rates, especially for specific long-tail searches like “pediatric allergy specialist accepting patients” or “emergency dental care Saturday.”
Think of DSAs as your digital matchmaker, instantly connecting searchers with the exact healthcare services they need while saving you time on campaign management. For healthcare providers with multiple services or locations, DSAs ensure you never miss an opportunity to reach patients actively seeking care.
We’re ready to show you how DSAs will enhance your digital presence and connect you with more patients.
Your Full-Service Digital Agency
At LD, you’ll work with a team that truly understands digital marketing for healthcare. Beyond PPC, we offer expertise in SEO, social media strategy, content creation, and web development, delivering an integrated approach designed to achieve impactful and measurable results. Our flexible approach adapts to your growth journey. Start with targeted services like Google Ads, then expand your digital marketing strategy once we demonstrate results. Whether you need support for specific campaigns or comprehensive marketing management, we scale our services to match your requirements.
Custom Solutions
Every healthcare business is unique, which is why we tailor campaigns to meet your specific goals.
Data-Driven Results
Our campaigns are guided by data, delivering measurable ROI.
Healthcare Expertise
We've helped local medical practices, MedTech companies, suppliers, distributors, and healthcare startups grow their digital presence.
Whether you’re starting paid search for the first time in a regulated healthcare environment, rebuilding an underperforming account, or expanding into new markets — we’d like to review your current position and show you what a compliant, high-performing healthcare PPC programme looks like.