This Is LD
This Is LD
This Is LD

Healthcare & Medical
PPC Advertising Services

Paid-Per-Click Advertising Services

Our healthcare PPC specialists create targeted campaigns that connect your business with people actively seeking healthcare solutions – from patients to medical suppliers – transforming searches into consultations, bookings, and sales.

WE GUIDE YOUR DIY STRATEGY

CONSULTANT

An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
GET STARTED
WE DO IT ALL FOR YOU

AGENCY HIRE

A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
GET STARTED
JOIN THE RIGHT CONVERSATION

Be There When People Are Looking for Care

Need to reach more patients? Let’s talk about healthcare PPC services.

Your potential clients are searching online for the care they need—but they might not be finding you. Every day, thousands of people in your area turn to search engines for everything from “family doctor accepting new patients” to “emergency dental care.”

Without a strategic presence in these search results, you’re missing out on connecting with an audience who need exactly what you offer.
Whether you’re running a healthcare clinic or selling medical devices, breaking through the digital noise can feel impossible—especially when your competitors are all vying for the same spots.

That’s where our PPC service for the healthcare and medical industry comes in. Think of it as your digital spotlight, presenting your business precisely when they’re actively searching for a healthcare solution.

It’s not just advertising—it’s about connecting real people with healthcare professionals right when they need them most.

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What is Paid-Per-Click (PPC) Advertising?

PPC, or pay-per-click advertising, is exactly what it sounds like: you only pay when someone clicks on your ad.

But it’s so much more than just buying clicks. It’s a sophisticated digital marketing approach that lets you display your services on search engines like Google and Bing, targeting specific terms your potential patients are using.

Want to reach people searching for “Dental care near me” or “Doctor in Bristol“? PPC puts you right at the top of their search results, making your practice visible exactly when it matters.

a graphic of a a healthcare worker and a stethoscope

What Makes PPC Essential for Healthcare?

According to Google, 5% of all searches are health related.

Whether it’s someone looking for a specialist, researching treatments, or learning about medical devices, the sheer volume of searches proves one thing: the healthcare market is highly competitive.

That’s where This Is LD, your trusted healthcare PPC agency, can help.

We understand that businesses across healthcare face unique communication challenges. With LD’s medical PPC expertise, you can overcome these hurdles, ensuring every PPC dollar works hard to deliver measurable results.

Let’s build a PPC campaign that drives success for your healthcare business today.

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HOW WE RUN AD CAMPAIGNS

Tools and Technologies We Use in Healthcare PPC

Effective medical PPC services require the right tools and technologies. Here’s a snapshot of what powers our strategies:
CAMPAIGNS

Google Ads

As a leading healthcare PPC agency, we leverage advanced features for healthcare targeting, including demographic filters, location-based advertising, and medical keyword optimisation. For instance, our Google Ads for medical practices expertise includes Local Services Ads integration for verified providers.
ANALYTICS

Analytics & Tracking

We can implement comprehensive patient journey tracking through Google Analytics, capturing key metrics like appointment bookings, call tracking, and patient acquisition costs. Includes HIPAA-compliant data collection and multi-channel attribution modelling designed specifically for medical PPC.
ANALYTICS

Conversion & Compliance Tools

As part of our medical PPC expertise, we utilise specialised tools for healthcare landing page optimisation, GDPR and HIPAA-compliant form tracking, and medical appointment scheduling integration. As a specialist healthcare PPC agency, we offer our clients full compliance monitoring for healthcare advertising policies and privacy-focused analytics.
COPY

Dynamic Ad Technologies

Our medical PPC services include smart ad creation tools that automatically generate and test medical ad variations, incorporate local medical service information, and adjust messaging based on patient search behaviour. We specialise in responsive search ads and dynamic keyword insertion specific to healthcare services.
STRATEGY

Optimisation Techniques

As experts in Google Ads for doctors and other medical professionals, we can employ machine learning algorithms that predict patient search patterns, optimise bid strategies for medical keywords, and automate budget allocation across different healthcare services. Our platforms provide trend analysis and performance forecasting specific to medical marketing.

Curious about the tools we use to craft high-performing campaigns?

As a result- driven healthcare PPC agency, we combine industry-leading tools and technologies with specialised medical marketing expertise. We help medical practices achieve higher patient acquisition rates while maintaining an optimal cost per lead.
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GETTING AHEAD

Challenges in Healthcare PPC and How We Help Our Clients Overcome Them

As a leading healthcare PPC company, we understand the unique digital challenges when working in the healthcare industry. Here’s how we help our health clients overcome these well-known obstacles:

1. High Keyword Costs

Healthcare-related keywords are notoriously expensive. We maximise your ROI through strategic bidding and careful keyword selection to ensure every dollar is well spent.

2. Regulatory Compliance

We understand the complex world of healthcare advertising regulations. We’ll make sure your campaigns stay fully compliant with HIPAA, FDA, and GDPR requirements, so you can focus on your patients.

3. Long Decision Cycles

Consumer healthcare decisions can often take time. We use retargeting and dynamic ads to nurture leads until they’re ready to convert.

Ready to overcome these challenges and take your practice's digital marketing to the next level?

Let’s discuss how our medical PPC services can help your business grow.

Request a Quote

Local PPC Campaigns: Think Global, Act Local

For many healthcare providers, local visibility is key. Here’s how we make it happen:

Geo-Targeting

We fine-tune campaigns to target specific neighbourhoods or radiuses around your practice locations. This precision targeting helps manage costs while maximising relevance for local searches.

Local Extensions

Click-to-call buttons and map directions make it easy for people to find and contact you. Our medical PPC services incorporate mobile-friendly extensions that drive both online and offline conversions.

Google Business Profile Integration

As a skilled healthcare PPC agency, we sync your Google Business Profile with your ads to boost local visibility. We can optimise your business information, manage reviews, and ensure consistency across all platforms to strengthen your local presence.

Local Search Terms

Our campaigns capture location-specific searches with terms like "near me," "in [city name]," or "[neighbourhood] doctor," ensuring your clinic appears where local patients are searching.

This is LD are our dedicated website agency at CMR Surgical - a UK-based, global medtech business. Working with This is LD for the last few years has been so refreshing. It is not like the formality of working with an agency. It feels like we work with extra members of the team. They are strategic advisors, fast-acting and produce fantastic website UX and design. I would not hesitate in recommending This Is LD for website development and also broader marketing campaigns.

Andrew Wilson

Global Senior Marketing Communications Manager, CMR Surgical

A GLOBAL PARTNER

Start reaching more patients in your local community today.

CHOOSE YOUR PATH and let’s discuss how we can create a targeted campaign that maximises your local visibility.
WE DO IT ALL FOR YOU

AGENCY HIRE

A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.
GET STARTED
WE GUIDE YOUR DIY STRATEGY

CONSULTANT

An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.
GET STARTED
PAID ADS THE RIGHT WAY

Google Ads for Healthcare

Google ads for medical practices have become an essential tool for communication and patient outreach. From private practices and dental clinics to hospitals, physiotherapists, and mental health providers, healthcare professionals across all specialties are seeing the impact of a targeted approach like a PPC campaign.
With 80% of patients researching health concerns and providers online before booking appointments, Google ads for physicians and other healthcare providers ensures your clinic will appear exactly when potential patients are searching for care.

Medical practices who leverage Google ads to capture potential patients actively searching for healthcare services have a competitive advantage over their competitors.

When someone searches for “family doctor near me” or “dermatologist accepting new patients,” your practice can appear at the top of search results, providing immediate visibility to qualified leads.

Key benefits of Google ads for doctors, dentists and other medical professions include:

  • Precise geographic and demographic targeting capabilities
  • Ability to reach patients searching for specific treatments
  • Real-time campaign adjustments based on performance
  • Control over daily budgets and cost per acquisition
  • Detailed tracking of appointment requests and calls
At LD, we know a well-executed, healthcare-focused Google ads campaign can positively impact patient acquisition while ensuring compliance with healthcare advertising regulations.
VIDEO IS LEADING THE CHARGE

The Role of Video in Healthcare PPC

Video advertising is reshaping PPC strategies in the healthcare industry, and it’s only going to continue to grow.
Our healthcare clients are seeing success with video because it:
  • Simplifies Complexity: Videos make it easier to understand medical concepts and procedures.
  • Engages Audiences: People are more likely to interact with video than text alone.
  • Boosts Conversions: Educational or testimonial videos build trust, driving inquiries and appointments.
Ready to explore how video ads can enhance your medical PPC advertising? We love to create engaging video content that connects with your potential audience and drives leads.
KNOW YOUR AUDIENCE

Smart Segmentation for Maximum Impact

Precise audience targeting is the backbone of a successful medical PPC campaign.
At LD, here’s how we get it right:
  • Patient and Client Personas: We craft detailed personas of your ideal audience, from parents seeking paediatric care to seniors exploring treatment options.
  • B2B Targeting: We can connect healthcare vendors and suppliers with key procurement decision-makers at hospitals, clinics, and medical facilities through targeted digital campaigns focused on downstream organisations in the medical supply chain.
With LD, you partner with a healthcare PPC agency that truly understands your audience and drives results. Our deep understanding of healthcare demographics and data-driven targeting helps businesses like yours achieve ongoing growth.

Looking for PPC Value? Try Dynamic Search Ads for Healthcare

Dynamic Search Ads (DSAs) transform your website content into targeted PPC ads automatically, connecting potential patients directly with your healthcare services. When someone searches for a specific medical term, DSAs create tailored ads that precisely match their query, improving both relevance and performance.

This smart automation delivers measurable benefits: better ad positions at lower costs, improved click-through rates, and stronger conversion rates – especially for specific long-tail searches like “pediatric allergy specialist accepting patients” or “emergency dental care Saturday.”

Think of DSAs as your digital matchmaker, instantly connecting searchers with the exact healthcare services they need while saving you time on campaign management. For healthcare providers with multiple services or locations, DSAs ensure you never miss an opportunity to reach patients actively seeking care.

We’re ready to show you how DSAs will enhance your digital presence and connect you with more patients.

Let's Talk
UNDERSTAND PPC STRATEGY

Why Retargeting Should Be Part of Your PPC Strategy

Healthcare decisions take time, and retargeting ensures your practice stays visible throughout a patient’s journey.

Dynamic Retargeting Ads

We create tailored campaigns that:
  • Show relevant services based on prior visits.
  • Adjust messaging for users who abandon booking pages.
  • Display ads aligned with researched treatments.

Strategic Lead Nurturing

Our PPC approach nurtures leads with:
  • Progressive, trust-building messaging.
  • Specialty-specific ads and timed promotions.

Advanced Segmentation

Effective retargeting includes:
  • Behaviour and time-based targeting.
  • Location-focused strategies.

Privacy-First Approach

We deliver results while meeting HIPAA and GDPR regulation through compliant anonymous tracking and secure handling of data.

Case Study Spotlights

a graphic of CMR's Versius in Paris.
  • Posted by Lisa Eyo Andrews
11 min read

Case Study: Implementing a Compliant Pay-Per-Click (PPC) Marketing Strategy for CMR Surgical, a UK Medical Device Company

Read More
  • Posted by Tyler Bowles
26 min read

Case Study: How to Craft the Ultimate Facebook PPC Strategy

Read More

Your Full-Service Digital Agency

At LD, you’ll work with a team that truly understands digital marketing for healthcare. Beyond PPC, we offer expertise in SEO, social media strategy, content creation, and web development, delivering an integrated approach designed to achieve impactful and measurable results. Our flexible approach adapts to your growth journey. Start with targeted services like Google Ads, then expand your digital marketing strategy once we demonstrate results. Whether you need support for specific campaigns or comprehensive marketing management, we scale our services to match your requirements.

Custom Solutions

Every healthcare business is unique, which is why we tailor campaigns to meet your specific goals.

Data-Driven Results

Our campaigns are guided by data, delivering measurable ROI.

Healthcare Expertise

We've helped local medical practices, MedTech companies, suppliers, distributors, and healthcare startups grow their digital presence.

As a leading provider of the ground-breaking treatment of depression, Deep TMS therapy, Achieve TMS East values and understands the importance of an effective marketing strategy. Marketing engages our audience and educates our potential patients to the benefits of deep TMS therapy. Recognizing this, we searched for a marketing company that would engage our prospective patients through thoughtful content, dynamic graphics and marketing acumen. We choose LD, and they were an excellent choice. Lisa and her team at LD developed insightful digital marketing campaigns, that were on deadline and on budget. Their impactful digital designs and target marketing increased our web traffic by 66% which resulted in increased patient volume. We highly recommend LD for all your marketing needs.

Anita Taylor

Director of Marketing, Achieve TMS East

LET’S COLLABORATE

Want to Drive Real Healthcare Results? Work with LD

Let's Connect
Looking to increase patient inquiries, generate qualified leads, or enhance your online visibility? Our healthcare PPC services are strategically designed to maximise your ROI and deliver meaningful results for your healthcare business.

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