Your Medical Device Marketing Partner

Helping Medical Device Manufacturers Build Their Brand and Grow Their Business

What is the Importance of Digital Marketing for Medical Devices?

Healthcare systems are under strain. Factors like an ageing population, operational inefficiencies, and limited resources introduce additional difficulties for healthcare institutions.
A key part of addressing these challenges is improving performance by utilising the latest medical technologies. A gap exists between manufacturers who want to educate, promote, and sell their equipment and medical professionals. Digital marketing for medical devices can help close this gap by communicating the right information to the right stakeholders at the right time. Whether you aim to promote or sell medical devices, attract patients, or recruit top-notch staff, this approach is vital to growing your business.
WHY DIGITAL MARKETING?

Harness the Power of the Online World: Where Consumers Seek Information About Medical Devices

In today’s digital era, most consumers rely on the internet as their go-to source for information. Establishing a strong online presence via digital marketing campaigns across various channels is essential for device manufacturers.

 

Enter LD. We offer invaluable expertise to optimise your online visibility and deliver the information your audience craves. Prospective customers are hungry for key medtek details such as your reputation, insurance acceptance, and more.

 

By implementing a comprehensive healthcare marketing strategy, you distinguish yourself from the competition, build trust with your target audience, and open doors to engage with a broader customer base. As your trusted medical device marketing agency, we’ll evaluate your current digital marketing strategies and provide tailored recommendations for effective solutions that will propel the growth of your device business.

 

Did you know? 88% of individuals seeking healthcare information turn to internet searches as their first step. With such high uptake, embracing the digital realm is a medical marketing opportunity you cannot afford to miss.

Why Should You Hire Us?

Cost Savings

Hiring us as your entire marketing department, or to work alongside your existing CMO is generally cheaper than having a full in-house team.

Flexibilty

Working with us allows you completely flexibiliity over your marketing efforts, allowing you to scale up and down efficiently based on your needs.

Expertise

We are a diverse team of experienced senior-level experts, meaning you get access to a large range of high level skills without an extensive hiring & training process.

No Overheads

Save the costs of even more office space, desks, equipment, training, and special software licensing, and go spend it on something more fun.

Time Savings

While we work very closely with our clients and require a certain amount of engagement, we aim overall to save you time and let you get on with more important things.

Lower Risk

As an agency, we share with you the risks associated with marketing efforts, including strategy changes, industry shifts, and global events, and help you pivot quicker.

This is LD are our dedicated website agency at CMR Surgical - a UK-based, global medtech business. Working with This is LD for the last few years has been so refreshing. It is not like the formality of working with an agency. It feels like we work with extra members of the team. They are strategic advisors, fast-acting and produce fantastic website UX and design. I would not hesitate in recommending This Is LD for website development and also broader marketing campaigns.

Andrew Wilson

Global Senior Marketing Communications Manager, CMR Surgical

Elevate Your Brand with a Comprehensive 360-Degree Digital Marketing Strategy

In the dynamic world of healthcare, every medical device possesses unique qualities that require custom-tailored digital marketing approaches. At This is LD, we bring over 10 years of expertise in developing and implementing cutting-edge marketing for medical devices. This invaluable experience grants us unparalleled insights into the strategies that produce real results.

We understand that a one-size-fits-all approach simply won’t suffice when it comes to digital marketing for medical devices. That’s why we take a 360-degree view. This comprehensive approach allows us to craft a customised digital marketing strategy that resonates with your unique strengths and effectively communicates your value proposition.

UNDERSTANDING YOUR INDUSTRY

Navigating the Medical Device Industry with Expertise

Distinguishing Healthcare Marketing from General Marketing
When it comes to marketing in the healthcare and HealthTech sectors, standard approaches won’t cut it. That’s why having a B2B expert by your side becomes indispensable for navigating the following challenges:
FOCUS #1

Regulation

In healthcare marketing, regulations in your region affect everything you do. Using our proven experience, we’ll ensure that your digital marketing efforts remain compliant and effective.
FOCUS #2

Indirect Distribution

Healthcare is complex and has numerous components, often operating separately from one another. Our expertise enables us to shed light on these complexities and simplify them, facilitating a clear understanding for your target audience.
FOCUS #3

Certification

We are highly experienced in dealing with certifications and can guide you through the intricacies of obtaining and leveraging them to enhance your brand’s credibility and appeal.
FOCUS #4

Compliance & Data Protection

We possess a deep understanding of compliance requirements in healthcare and can help you navigate this landscape while safeguarding sensitive information.
LET’S COLLABORATE

A Unique Approach With Digital Marketing for Medical Devices

Unlock Your Online Potential with 360-Degree Digital Marketing
Our cloud-based digital marketing agency provides a range of comprehensive packages designed to elevate healthcare device businesses like yours and help you shine brighter than the competition. Our expertise in 360-degree digital marketing for medical devices ensures that your brand resonates with your target audience, no matter where they engage online.

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