Build Your Healthcare Brand into a Patient-Centric Powerhouse

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Your Digital Marketing Partner in Healthcare & HealthTech

Whether you are looking to sell devices, attract patients or recruit staff, one way forward is to tell the right stories, to the right people, at the right time.

With mounting backlogs caused by an ageing population, operational inefficiency, and a lack of resources, including staff and technology, access to healthcare is becoming intermittent. That’s why it’s more important than ever for medical institutions to innovate by combining powerful communications with modern technologies to galvanise staff around a patient-centric mission.

To make progress, medical institutions and device manufacturers must combine forces to address the most critical healthcare challenges today: overcrowding, wait lists, burnout, systemic biases, and access barriers, among others.

This is where healthcare digital marketing shines – connecting audiences to organisations to achieve business goals. At LD, we specialise in creating healthcare marketing that educates, inspires, and compels people to act.

The bottom line: a strong online presence is crucial for healthcare companies to get noticed.

This is LD can help you optimise your results by providing information your audience wants. Prospective patients want to know things like your reputation, whether you take insurance, other healthcare professional recommendations, the technology you use, and more.

A comprehensive healthcare marketing strategy helps you stand out, build trust with your audience, and create the opportunity to engage with more potential customers. Let us help you showcase what you can do for your customers. We’ll assess your current digital marketing efforts and recommend effective solutions to grow your healthcare business.

Each healthcare service and provider behave differently, requiring varying digital marketing strategies designed to capture the attention of target customers. The team at This is LD has had over 10 years developing and implementing innovative marketing solutions for healthcare sectors. It’s given us unique insight into what works.

Healthcare isn’t just a referral business anymore. The internet has become a powerful tool for patients seeking the best care, medications, or supplies. If you’re not leveraging the power of healthcare digital marketing, you’re missing out on a valuable touchpoint for your patients or customers.

Healthcare companies need effective digital marketing strategies to expand their market share, by grabbing attention and build trust for your patients during their research phase, to prove that you’re the best in your field.

Having a B2B expert in your corner is always a good thing. But marketing in Healthcare and HealthTech isn’t your standard execution.

You need an agency that’s knowledgeable in healthcare digital marketing to ensure you’re adhering to the nuances of the industry.

LD has proven expertise in healthcare marketing, so we know how to get you from A to B – even with all the red tape throughout the industry.

Understanding how legislation and advertising rules in your region affect your services and products is crucial in the context of healthcare marketing.

With many components in healthcare separate from one another, understanding the supply chain and the relationships between all parties is important for the consumer to understand.

Healthcare products and services often require special certifications to be approved for treatment or be covered by insurance providers.

There are a combination of rules, laws, and government agencies that regulate healthcare marketing.

As a leading provider of the ground-breaking treatment of depression, Deep TMS therapy, Achieve TMS East values and understands the importance of an effective marketing strategy. Marketing engages our audience and educates our potential patients to the benefits of deep TMS therapy. Recognizing this, we searched for a marketing company that would engage our prospective patients through thoughtful content, dynamic graphics and marketing acumen. We choose LD, and they were an excellent choice. Lisa and her team at LD developed insightful digital marketing campaigns, that were on deadline and on budget. Their impactful digital designs and target marketing increased our web traffic by 66% which resulted in increased patient volume. We highly recommend LD for all your marketing needs.

Anita Taylor

Director of Marketing, Achieve TMS East

A fully managed and executed digital marketing strategy and business growth service that is customised to your budget, target audience, industry and business goals.

An expert consultant to help guide your own efforts by providing marketing and audience analysis, business and industry insights, and solution-based strategies to execute.

Important Stuff to Know:

Regulation: Patients put a tremendous amount of trust into their healthcare providers and products, and can be in a vulnerable position when evaluating products and providers. The healthcare industry has incredibly strict advertising regulations, with specific approaches varying by country. When these rules aren’t followed, there are consequences. Those unfamiliar with healthcare marketing may see their ads not being allowed on certain platforms, legal action, and in some cases, the revocation of a practitioner’s license. With truth-in-advertising laws, marketing materials and content for medical professionals and suppliers must follow special advertising rules with language that cannot be misleading or make claims unsupported by objective evidence. We use language that keeps your healthcare ads both legal and honest while effectively promoting your products and services.

Distribution: Healthcare is inherently complicated, and it requires its own dedicated marketing approach. The distribution channel in healthcare may be a referral pathway from a practitioner, but they don’t always have direct control over decisions. Often, the decision-making process likely involves several parties. For example, insurance cover may influence which medication or treatment a patient chooses. As a fragmented field, healthcare can be made smoother for the customer through effective communication aided by digital tools, such as a CRM suite with a 360-degree view of customers, marketing automation tools to create personalised promotions, self-service tools and more.

Certification: Marketing your healthcare product or service should provide reassurance of your level of expertise or the quality of a proposed treatment. Unlike marketing in other industries, digital healthcare marketing occurs when lives may be on the line, and this gives certification extra weight when it comes to decision-making. A certification process shows consumers that your offering passes safety standards and offers a worthy credential for interested parties.

Legislation: Understanding how legislation and advertising rules in your region affect your services and products is crucial in the context of healthcare marketing. Patients put a tremendous amount of trust into their healthcare providers and products, and can be in a vulnerable position when evaluating products and providers. The healthcare industry has incredibly strict advertising regulations, with specific approaches varying by country. When these rules aren’t followed, there are consequences. Those unfamiliar with healthcare marketing may see their ads not being allowed on certain platforms, legal action, and in some cases, the revocation of a practitioner’s license. With truth-in-advertising laws, marketing materials and content for medical professionals and suppliers must follow special advertising rules with language that cannot be misleading or make claims unsupported by objective evidence. We use language that keeps your healthcare ads both legal and honest while effectively promoting your products and services.

Compliance: There are a combination of rules, laws, and government agencies that regulate healthcare marketing. These entities ensure extremely high compliance rates and the protection of personal and health data. In marketing, these requirements affect how data is processed and how contact can be made to prospective customers. As a healthcare digital marketing agency, our marketing funnels are compliant with all personal and medical data regulations. Similar to compliance in the tech industry, but far more extensive, healthcare marketing has to safeguard any sensitive data. Patient data requires very careful management due to HIPAA (Health Insurance Portability and Accountability Act) and privacy laws. Depending on the service or product, digital marketers in the healthcare field must follow the UK Medicine and Healthcare products Regulatory Agency (MHRA) and US Food and Drug Administration (FDA) rules for prescription drugs and other medical services. For healthcare providers, there are limitations on how physicians can get referrals. Depending on the type of provider and their location, marketing campaigns must comply with HIPAA privacy regulations.

360-degree digital marketing in the healthcare space helps you reach potential customers online no matter where they hang out. The new approach is not one size fits all, and LD’s healthcare digital marketing strategies can help your company create personalised messaging that is laser-targeted to an individual’s needs. Our cloud-based digital marketing agency offers a variety of packages to help healthcare businesses like yours to outshine the competition.

Build Your Healthcare Brand into a Patient-Centric Powerhouse

Your Digital Marketing Partner in Healthcare & HealthTech

We Help Healthcare Institutions Achieve Their Mission

88% of Your Patients GO ONLINE for Information First

A 360-Degree Digital Marketing Approach

Healthcare Marketing Vs. General Marketing

Regulation

Indirect Distribution

Certification

Compliance & Data Protection

Anita Taylor

Back Yourself With An Expert Healthcare Marketing Team

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